2012 Conference Program Schedule

Nightclub & Bar Convention and Trade Show

(click on the titles to see the full session description)

Monday, March 12, 2012

Workshops and Back of the House Tours (Separate Registration is required and additional fees apply) Brought to you By: Nightclub & Bar University
Blow Away the Competition with "WOW" Service Bob Brown, President, Bob Brown Service Solutions	A Marriage Made In. . . Bridging the Marketing vs. Operations Gap Shane Young, President, Overtime Entertainment Group	Online Marketing: Connecting ALL the iDots into One Complete Strategy for Boosting Sales Every Month Boris Bugarski, CEO & President, mUrgent	How to THRIVE and Not Just Survive Tim Kirkland, CEO, Renegade Hospitality Group	Back of the House Tour 1 Get a Sneak Peek behind the scenes of Marquee at the Cosmopolitan and The Pub at the Monte Carlo.	Back of the House Tour 2 Get a Sneak Peek behind the scenes of XS at Encore and the brand new RPM Nightclub at Tropicana.	Back of the House Tour 3 Las Vegas boasts the largest hospitality venues in the country! Discover what it takes to keep the Cosmopolitan operating efficiently.

Monday, March 12, 2012

	Bartending	Marketing & Promotions		Operations & Management	Beer and Wine / Bar & Restaurant Food	Customer Experience & Liability
10:00 -10:50	Cocktails and the Five Senses	Building Your Brand Through Word of Mouth Marketing		Building a SMARTer Team to Boost Your Bottom Line		Properly Structuring Your Tip Policy
11:00 - 12:00	Super Session: How to Increase Your Sales Through Creative Marketing - Presented By The Millennium Board
1:00 - 1:15	Welcome Remarks - Jon Taffer, Star and Co-Executive Producer, Spike TV's "Bar Rescue" and President, Nightclub & Bar Media Group
1:15 - 2:00	Keynote: State of the Industry - Dr. Peter Cressy, President / CEO, Distilled Spirits Council of the U.S. (Free to All)
2:10 - 3:00	The Art of the Classic Cocktail Recommended By:	Facebook: Are You Tapping In?	What Big Brands Know	TAO Group’s Secrets of Success	Spice it Up! Globally Inspired Food	How to Insure Against Lawsuits That Threaten Your Bar
3:10 - 4:00	Get Fresh!	TAG! You’re It!	Email Marketing: Creating an E-Club that Boosts Sales	Featured Session: Small Business Lending: How to Secure Capital	Draught Quality: Maximizing Your Beer Sales & Profits	Making the Most of Your Outdoor Space
4:10 - 5:00	Tasting: Unconventional Ingredients in Conventional Cocktails (First come first serve. Space is limited)	Help with Yelp!	Niche Market Promotions	The 7 Must Do’s for Controlling Labor Costs	The Beer Business Check List	Fight Club: Managing Badly Behaving Patrons

Tuesday, March 13, 2012

	Bartending	Marketing & Promotions		Operations & Management	Beer and Wine / Bar & Restaurant Food	Customer Experience & Liability	Sports Marketing
10:00 - 10:50	Seasonal and Sustainable from the Kitchen to the Bar	SMS Made Simple	Modern Marketing 2012 – The Current State of Engagement Marketing	Systems, Procedures and Controls = Maximum Profits Recommended By:	Wine Preservation and Dispensing Systems	Night Meet Light: Lighting & Effects	Growing Your Concept
11:00 - 11:45	Keynote: Continuing the Legacy of The Comedy Store Isn't Always a Laughing Matter - Pauly Shore, Actor Comedian and Nightclub Owner (Free to All)
1:00 - 1:50	Exploring Bar Trends: Keys to Success	Featured Session: What It Takes To Be Successful In the Hospitality Industry. The Power of Promotions!		Certified Success: Verified Training	Tasting: Experiencing Craft Beer (First come first serve. Space is limited)	Creating a Vibe: Dance Music	Top Ten Sports Promotions You Haven’t Thought of
2:00 - 2:50	Super Session: 2012 Nightclub & Bar Top 100 Panel - Donna Hood Crecca, Contributing Editor, Nightclub & Bar Media Group and David Henkes, Vice President, Technomic, Inc.
3:00 - 3:50	Emerging Spirit Trends	Featured Session: Ask the Experts		Stop Your Losses, Improve Your Profit and Don’t Spend Any Money to Do It	Writing Menu Copy that Sells	The Science of Design Recommended By:	Winning Social Media Sports Strategies
4:00 - 4:50	Whiskey & Women	Beverage Merchandising to Increase Revenue	Utilizing Social Media Discounts	Technology Trends that Create Efficiency	Beer and Food Pairings for Profit	In Fluxx: Enhance the Customer Experience with Creativity and Change	Building Championship Teams

Wednesday, March 14, 2012

	Bartending	Marketing & Promotions	Operations & Management	Beer and Wine / Bar & Restaurant Food	Customer Experience & Liability	United States Bartenders Guild Master Accreditation Testing (Separate fees apply - visit www.usbg.org for information)
11:00 - 11:45	Keynote: No Excuses: Taffer's Simple Sciences of Success - Jon Taffer, Star and Co-Executive Producer, "Bar Rescue" and President, Nightclub & Bar Media Group (Free to All)
1:00 - 1:50	The Beverage Manager Toolbox	The Power of Publicity	Ten Steps for Saving Big Money in Small Ways	Running a Profitable Bar Food Program Recommended By:	Customer Perception: The First Five Feet
2:00 - 2:50	It's not Drink Design, It's Drink Engineering	Claiming Your Online Presence	Add Five Points to Your Bottom Line Through Inventory Control	Comfort Food: Making it Work	Branding an Experience: The Power of Sound
3:00 - 3:50	Tasting: The World of Tequila (First come first serve. Space is limited)	Cashing in on Generation Y: The Millennials	Alternative Revenue Streams		Ten Methods to Reduce On-Premise Liability

Conference Program is subject to change without notice.

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