2013 Conference Program at a Glance

Learn from the best in the business by attending interactive conference sessions, intense workshops and insightful Keynote addresses. NCB 2013 is the leading education program for bar, nightclub and restaurant owners, operators, managers, bartenders, chefs and other industry professionals.


Nightclub & Bar Workshops

9:30  – 12:30 PM • Tuesday March 19

Workshop 101: Getting Started & Growing Your New or Existing Bar Business
Chris Lenahan, President, Excellentbars.com

Workshop 102: Running a Highly Profitable Bar Food Program
Chef Brian Duffy, President & Consultant, CBD Solutions and Chef Expert, Spike TV’s “Bar Rescue”

Workshop 103: The 7 keys to Beverage Sales Success: Simple & Smart Strategies
Bob Brown, President, Bob Brown Service Solutions

Workshop 104: The Y Generation: Overcoming Challenges to Build a Superstar Workforce in Today’s Market for Long Term Success
Shane Young, President, Overtime Entertainment Corporation

 

Nightclub & Bar Back of House Tours

2:00 – 5:00 PM • Tuesday March 19

Back of House Tour 1 - Señor Frogs, Treasure Island and Hyde, Bellagio

Back of House Tour 2 - Krave Massive, Fremont Street and Golden Nugget, Fremont Street

Back of House Tour 3 - Wirtz Beverage Nevada and North Las Vegas Bottling Company

 

Nightclub & Bar Main Conference Sessions

Track Key:
Bar Mgmt & Bartending Promotions & Marketing Social Media
Operations & Mgmt Beer, Food & Wine Customer Experience & Liability - Track Sponsored by:

10:00 – 10:50AM • Tuesday March 19

A Winning Recipe for Creating a Seasonal Cocktail Menu

5 Simple Steps to Packing the House

Expectations of a Connected Customer 

Leveraging Vendor and Supplier Relationships

Avoid Liability – Stop Lighting Things on Fire!

 

11:00 – 11:50AM • Tuesday March 19

Super Session: Are you Nightclub & Bar Top 100 Material?
Donna Hood Crecca, Sr. Director, Adult Beverage Group, Technomic, Inc. and David Henkes, Vice President, Technomic, Inc

 

1:00 – 2:00PM • Tuesday March 19
Welcome and Opening Remarks
Jon Taffer, President, Nightclub & Bar Media Group and Star/Co-Executive Producer, Spike TV’s “Bar Rescue”

Keynote: How to Hit The Ground Running
Jim Koch, Founder, The Boston Beer Company

 

2:10 – 3:00PM • Tuesday March 19

Mastering a Profitable Craft Bar

Utilizing Your Staff to Promote Your Business

Social Media 201: Beyond Engagement – Turning Social Media Into Profit

Finders Keepers: Finding & Retaining Great Hospitality Professionals

Selecting Seasonal Beer to Keep Customer Coming Back

Increase Profits by Changing Your Security Mindset

 

3:10 – 4:00PM • Tuesday March 19

The Cocktail Menu Revolution

Local Promotions to Generate Positive Buzz

Helping the Socially Challenged

Featured Session: Vegas Nightclub Power Panel 

Take Your Bar Food Menu to the Next Level

The Simplification of Technical Intergration (Lighting, Sound and Video)

 

4:10 – 5:00PM • Tuesday March 19

10 Things to Do Behind the Bar to Make More Money

Reaching Millennials with Marketing and Promotions

Deliver Results with Designed Event Promo Materials  

How to Unlock the Secrets to Your Business’s Key Numbers

Flavor & Diversity: What Today’s Beer Drinker Wants

An Expert’s Guide to Booking DJs

 

Track Key:
Bar Mgmt & Bartending Promotions & Marketing Social Media
Operations & Mgmt Beer, Food & Wine Customer Experience & Liability - Track Sponsored by:

10:00 – 10:50 AM • Wednesday March 20

Boost Your Competitive Edge with Hot Spirit Trends

10 Critical Marketing Steps for Sports Bar Success

The Current State of Engagement Marketing

Running a S.M.A.R.T. Bar Operation

Uncork Your Wine Potential

Developing a Security Plan to Protect Your Business

 

11:00 – 11:45 AM • Wednesday March 20

Keynote: Taking a Leap of Faith to Rebrand Your Venue
Nick Shepherd, CEO, Carlson Restaurants / T.G.I. Friday’s

 

1:00 – 1:50 PM • Wednesday March 20

Super Session: Super Successful Promotions Trends and Where They’re Headed
Patrick Henry, President & CEO, Patrick Henry Creative Promotions, Inc.

 

2:00 – 2:50PM • Wednesday March 20

The Secrets Behind a Great Restaurant Bar

Web Marketing: How to Choose the Right Platforms to Make Your Venue a Success

Facebook 201

Featured Session: Ask The Experts

Boosting Profits with Accurate Recipe Costing & Menu Engineering

Is Your Dress Code Helping or Hurting Your Business?

 

3:00 – 3:50PM • Wednesday March 20

Get Fresh!

Creative Promotions that Impact Your Bottom Line

How to Connect All the iDots to Increase Sales

Eliminate Hidden Losses to Increase Your Bottom Line

Perfect Draft Beer: Filling the Last Tank

Creative Design Ideas for Enhanced Customer Experience and Profits

 

4:00 – 4:50PM • Wednesday March 20

The Surge of Latin Spirits

Creating a Long Lasting Branded Event

Help with Yelp!

Proven Techniques to Overcome Regulatory Obstacles

New and Seasonal Food Menu Ideas

Keep the Music Moving when Music Festivals and Raves Dominate

 

Track Key:
Bar Mgmt & Bartending Promotions & Marketing Social Media
Operations & Mgmt Beer, Food & Wine Customer Experience & Liability - Track Sponsored by:

11:00 – 11:45AM • Thursday March 21
Keynote: Anatomy of a Rescue
Jon Taffer, President, Nightclub & Bar Media Group and Star/Co-Executive Producer, Spike TV’s “Bar Rescue

 

1:00 – 1:50PM • Thursday March 21

5 Easy Steps to a Well Crafted Cocktail Program

Gaming is No Longer for the Couch Potato

Think Big: Mobile Marketing Strategies

Inside-Out Bar Design

Marketing Beer to Women

In-House Technology Trends to Monitor Your Business

 

2:00 – 2:50PM • Thursday March 21

Successful High-Volume Bartending

Celebrations: Making Dollars for Your Business

Consumers Are Searching: Will They Find Your Business?

50 Cost Controls in 50 Minutes

Increase Profits with New Menu Items

Don’t Let a Liquor Claim Put You Out of Business

 

3:00 – 3:50PM • Thursday March 21

Sweeten Your Menu with Dessert Cocktails

The Power of Publicity

Building Guest Loyalty for Increased Revenue

Manage Your Way to Lower Beverage Costs

What Does a Cicerone Know?

Be Inspired to Charge the Crowd!

 


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