Tuesday, March 19

1:15 PM - 2:00 PM - Room N112
How to Hit the Ground Running
Jim Koch, Founder, The Boston Beer Company

After 28 years in the business, Koch has stories to tell, lessons to share, and more than
his share of anecdotes about business. He is a thriving entrepreneur ready to tell you
about the struggles and successes of making your dream come true. You will walk away
invigorated with the necessary tools to hit the ground running.

Wednesday, March 20

11:00 AM - 11:45 AM - Room N112
Taking a Leap of Faith to Rebrand Your Venue
Nick Shepherd, CEO, Carlson Restaurants / T.G.I. Friday’s

The world has changes a lot since 1965, when T.G.I. Friday’s first opened, but the need
for that “Friday Feeling” has not. Under the leadership of Nick Shepherd, T.G.I. Friday’s
is taking a strategic leap of faith to expand their global footprint and elevate the brand
to new heights. This can’t miss keynote will discuss how T.G.I. Friday’s is re-imaging their
restaurants to focus on contemporizing with a more upbeat and inviting ambiance and
why it is important for every venue to reinvent themselves.

Thursday, March 21

11:00 AM - 11:45 AM - Room N112
Anatomy of a Rescue
Jon Taffer, President, Nightclub & Bar Media Group and Star/Co-Executive Producer, Spike TV’s “Bar Rescue”

For years Jon Taffer has shared his industry knowledge with thousands of owners and
operators as one of the most respected consultants in the world. With examples from the
hit show “Bar Rescue,” Taffer will discuss why establishments are failing and the telltale
signs that every owner and operator needs to be able to recognize before plummeting
into financial disaster.

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