NCBShow Blog

1. WITHOUT YOU IT WOULD BE JUST AN EMPTY EXHIBIT HALL – NCB attendees come from all walks of life, dressing in suits and spandex, sporting tattoos and Italian leather all for the sake of NCB; the best place to mingle, meet and connect with other like minded industry professionals under one roof.

2. WITHOUT AN EXHIBIT HALL, YOU WOULD BE STANDING OUTSIDE – NCB offers 300,000+ square feet of the top vendors, distributors and liquor manufacturers in the world showcasing their best and newest products.

3. EVERYONE LOVES BEER – We’re talking business, not Oktoberfest (well maybe just a few samples). Be sure to visit the Center for Draught Excellence as Anheuser-Busch has teamed up with three vendors to offer a balanced, multifaceted view for dispensing the perfect draught beer. We’ve also added the first ever Craft Brewers Pavilion; both part of our great exhibit hall floor events!

4. MONEY TALKS – NCB show attendees represent key buyers and decision-makers directly responsible for $1.5 billion in annual beverage purchasing power.

5. SHAKE SHAKE SHAKE IT UP WITH WORLD CLASS MIXOLOGISTS – NCB’s Shake it Up Competition hosts top mixologists from all over the world aiming to create the most spectacular concoctions.

6. PARTY UNTIL THE BREAK OF DAWN – Literally, NCB’s party line-up starts each evening and doesn’t stop until the sun comes up (a good reason why the exhibit hall opens at noon)

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