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CONFERENCES// SCHEDULE

2014 Nightclub & Bar Show Conference Program

Nightclub & Bar Show Conference Brochure2014 Marks the Best Conference Program in our 28-Year History! Offering 70+ moneymaking educational classes taught by todays industry-heavy hitters. Whether you are new to the industry or a vet, get a year’s worth of business advice and knowledge in our 3-day conference program. Return home with key insights, knowledge and stay ahead of the curve with industry trends and revenue-generating ideas. View the digital conference brochure here.

Learn from the best in the business by attending interactive conference sessions, intense workshops and insightful Keynote addresses. Nightclub & Bar is the leading education program for bar, nightclub and restaurant owners, operators, managers, bartenders, chefs and other industry professionals. Come learn with colleagues and think different with new approaches to increase profits!

Click each conference track icon below to view 2014 sessions.

University of Nevada Las VegasJohnson & Wales UniversityOur 2014 Conference Program has been approved for continuing education credits through University of Nevada Las Vegas and Johnson & Wales University!

 

Check back regularly for updates!  Conference Program subject to change without notice.  

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Back of House Tour
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Bar Mgmt & Bartending
Promotions & Marketing
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Operations & Mgmt
Beer, Food & Wine
Customer Experience & Liability
Welcome Kickoff Party
Happy Hours
Nightlife Pass
Platinum Parties
23
Sun
March 23, 2014
7:00pm - 9:00pm
7:00pm
7:00 pm-
9:00 pm
Nightlife Pass: Commonwealth Admission (Downtown Vegas Bar)
Nightlife Pass: Commonwealth Admission (Downtown Vegas Bar)
Commonwealth // Parties
2 for 1 Guinness special ( and live music ) for Nightclub & Bar Show pass holders! Commonwealth features three bars—a main long bar on the main level; a rooftop garden bar; and a Prohibi...
Nightlife Pass: Commonwealth Admission (Downtown Vegas Bar)
Nightlife Pass
Commonwealth
7:00 pm - 9:00 pm
Description:
2 for 1 Guinness special ( and live music ) for Nightclub & Bar Show pass holders! Commonwealth features three bars—a main long bar on the main level; a rooftop garden bar; and a Prohibition-era speakeasy style private room called The Laundry Room, accessible only to guests with a reservation. The rooftop patio offers great views of Fremont East and plenty of seating. Inside, you’ll find a great beer selection and an tasty craft cocktail menu. Make sure to look around. Commonwealth has a lot of cool design elements, including custom bar taps and interesting furnishings. Additional Sponsor Which Pass Should I Buy? Access this offer with a Nightlife Pass! The Nightlife Pass is included in the following packages: VIP Pass Conference Plus ...
8:00pm
8:00 pm-
3:00 am
Nightlife Pass: Sapphire
Nightlife Pass: Sapphire
Sapphire // Parties
Free admission with sapphire house limo transportation ONLY for Nightclub & Bar Show badge holders Sunday, March 23-Wednesday March 26, 2014!  For complimentary transportation call : 702.303...
Nightlife Pass: Sapphire
Nightlife Pass
Sapphire
8:00 pm - 3:00 am
Description:
Free admission with sapphire house limo transportation ONLY for Nightclub & Bar Show badge holders Sunday, March 23-Wednesday March 26, 2014!  For complimentary transportation call : 702.303.3430. Sapphire LV was recently voted "Best Gentlemen's Club" by the Las Vegas Review Journal for a second consecutive year!  Enjoy 70,000 square feet of topless entertainment and serving the finest variety of cocktails, wines, champagne and cigars.  Nightclub & Bar Show attendees must use Sapphire limo transportation only for free cover by calling 702.303.3430. Which Pass Should I Buy? Free admission to Sapphire Gentleman's Club is part of the ALL-NEW Nightlife Pass. The Nightlife Pass is included in the following packages: VIP Pass Conference Plus Pass Exp...
10:00pm
10:00 pm-
4:00 am
Nightlife Pass: Vegas Industry Party
Nightlife Pass: Vegas Industry Party
Bellagio // Parties
All over the country Sunday is Industry Night. So join the biggest Industry Night Party of the YEAR with our host Jon Taffer, at The Bank Nightclub.  Jon Taffer's Industry Night Party is part of...
Nightlife Pass: Vegas Industry Party
Nightlife Pass
Bellagio
10:00 pm - 4:00 am
Description:
All over the country Sunday is Industry Night. So join the biggest Industry Night Party of the YEAR with our host Jon Taffer, at The Bank Nightclub.  Jon Taffer's Industry Night Party is part of the ALL-NEW Nightclub & Bar Show Nightlife Pass - providing complimentary admission to The Bank on Sunday March 23, 10pm-close with valid Nightclub & Bar Show badge.       About The Bank: The Bank Las Vegas Nightclub is a true original, the longtime favorite party spot both for visitors and local industry insiders, presenting the crown jewel of Las Vegas nightlife at the heart of the world-famous strip inside the Bellagio Hotel and Casino.     Which Pass Should I Buy? Jon Taffer's Industry Night Party is part of the ALL-NEW Nightlife Pass. The...
24
Mon
March 24, 2014
9:30am - 9:30pm
9:30am
9:30 am-
12:30 pm
Workshop 1 - Executing WOW Service for Today's Demanding Customer
Workshop 1 - Executing WOW Service for Today's Demanding Customer
Bob Brown, President - Bob Brown Service Solutions
Workshop
In less time than it take you to see a movie—learn in Bob Brown's power packed interactive session how to create and retain service stars, turn complaints into wows, and replace ho-hum serv...
Workshop 1 - Executing WOW Service for Today's Demanding Customer
9:30 am - 12:30 pm
SPEAKER:
Bob Brown

President
Bob Brown Service Solutions
Description:
In less time than it take you to see a movie—learn in Bob Brown's power packed interactive session how to create and retain service stars, turn complaints into wows, and replace ho-hum service with great guest experiences. Learn the same tactics and techniques Bob uses to help such prestigious organizations as Disney, Marriott, and Olive Garden to create the competitive edge. Master the Art of Hello and Good-bye: We size up our server in the first few seconds. Master the greeting with its multitude of opportunities to express warmth and thoughtfulness. Plus, don't let your efforts go up in smoke at the finish line. Embrace Bob's tactics and strategies to ensure a perfect ending with his Verbal Thank-You Note.  Turn Complaints into Wows: Ward off negative, Yelp...
9:30 am-
12:30 pm
Workshop 2 - Avoiding Common Mistakes When Building or Redesigning a Bar
Workshop 2 - Avoiding Common Mistakes When Building or Redesigning a Bar
Tobin Ellis, Principal - BarMagic
Workshop
This session will focus on the many, many common mistakes made during the planning, construction and redesign phases of your bar that lead to large cost over-runs. Topics that will be touched upon...
Workshop 2 - Avoiding Common Mistakes When Building or Redesigning a Bar
9:30 am - 12:30 pm
SPEAKER:
Tobin Ellis

Principal
BarMagic
Description:
This session will focus on the many, many common mistakes made during the planning, construction and redesign phases of your bar that lead to large cost over-runs. Topics that will be touched upon include: Cookie-cutter equipment plans Setting a budget and sticking to it Kickrail heights Bar counter material choices Scupper rail design Bar nosing ADA code compliance and more! We will also share a number of specific strategies and practices we employ for our clients that have proven highly effective and profitable. With Ellis’ specific examples, plans, 3D modeling, elevations, hardware schedules, photos, financials, anecdotes and testimonials, the audience will walk away with a better understanding of what it takes to succeed. The audience will...
9:30 am-
12:30 pm
Workshop 3 - Boost Sales By Connecting Your Online Presence
Workshop 3 - Boost Sales By Connecting Your Online Presence
Boris Bugarski, CEO & President - ShoutAmp, Inc
Workshop
This session promises to be the most complete and comprehensive online marketing workshop for the industry.  Every restaurant, hotel and nightclub will completely change the way they look at onli...
Workshop 3 - Boost Sales By Connecting Your Online Presence
9:30 am - 12:30 pm
SPEAKER:
Boris Bugarski

CEO & President
ShoutAmp, Inc
Description:
This session promises to be the most complete and comprehensive online marketing workshop for the industry.  Every restaurant, hotel and nightclub will completely change the way they look at online marketing for their business as one of the foremost authorities in online marketing for the hospitality industry, Boris Bugarski, leads this dynamic workshop. Realize how to optimize and connect all of the online marketing tactics on the web, from your own website to email, social media, text messaging, business listings and public relations.  Learn how to save thousands of dollars by knowing the short cuts that the pros have been doing for years. Boris Bugarski will demonstrate his 17 years of applied experience in online marketing for brands of all shapes and sizes, including P...
9:30 am-
12:30 pm
Workshop 4 - How to Hire, Train, Reward and Retain Great Employees
Workshop 4 - How to Hire, Train, Reward and Retain Great Employees
TJ Schier, President & Founder - Incentivize Solutions & SMART Restaurant Group
Workshop
Tired of the revolving door of employees’ turnover? Frustrated by lack of selling and/or sub-par service levels? Can't figure out how to get people to do a great job, let alone arrive on time o...
Workshop 4 - How to Hire, Train, Reward and Retain Great Employees
9:30 am - 12:30 pm
SPEAKER:
TJ Schier

President & Founder
Incentivize Solutions & SMART Restaurant Group
Description:
Tired of the revolving door of employees’ turnover? Frustrated by lack of selling and/or sub-par service levels? Can't figure out how to get people to do a great job, let alone arrive on time or even care? Stop the churn and come and learn the secrets of how to hire, train, reward and RETAIN a team of top performers. If you truly want your operation to perform at a superior level, you need to attract top talent. Train this multimedia generation better than ever before and reward the ‘entitled generation’. Sound impossible? Not for those who want to learn these tactics and then put them to good use. Session takeaways will include: Hiring templates for key positions Effective interview tactics and questions to ask and what to listen for Building and effe...
10:00am
10:00 am-
10:50 am
Empowering Bartenders to Get Involved with United States Bartenders' Guild
Empowering Bartenders to Get Involved with United States Bartenders' Guild
David Nepove, National President - United States Bartenders' Guild
Jason Asher, Southwest Regional Vice President - United States Bartenders' Guild
Frank Martucci, National Vice President - United States Bartenders' Guild
Kyle McHugh, Midwest Regional Vice President and Master of Whisky - United States Bartenders' Guild and Diageo
Reza Esmaili, Northwest Regional Vice President - United States Bartenders' Guild
Breakout Session
The United States Bartenders’ Guild is the largest integrated network of bartenders in the country dedicated to inspiring individuals to restore and grow the craft. Join the USBG Board of Direct...
Empowering Bartenders to Get Involved with United States Bartenders' Guild
Bar Mgmt & Bartending
10:00 am - 10:50 am
SPEAKER:
David Nepove
Moderator
National President
United States Bartenders' Guild
Jason Asher
Panelist
Southwest Regional Vice President
United States Bartenders' Guild
Frank Martucci
Panelist
National Vice President
United States Bartenders' Guild
Kyle McHugh
Panelist
Midwest Regional Vice President and Master of Whisky
United States Bartenders' Guild and Diageo
Reza Esmaili
Panelist
Northwest Regional Vice President
United States Bartenders' Guild
Description:
The United States Bartenders’ Guild is the largest integrated network of bartenders in the country dedicated to inspiring individuals to restore and grow the craft. Join the USBG Board of Directors for a Q & A discussion about how the guild can help you elevate your professional bartending career! Learn the benefits of joining the guild; career advancement, peer-to-peer learning, and how to start a chapter in your city.
10:00 am-
10:50 am
Building a Powerful Bar Brand
Building a Powerful Bar Brand
Gerald O'Brion, Founder - What Big Brands Know
Breakout Session
Running a restaurant or bar can be a tough business; failure rates are high and competition is fierce. Late nights nor hard work guarantee success; yet some concepts are wildly successful. What th...
Building a Powerful Bar Brand
Promotions & Marketing
10:00 am - 10:50 am
SPEAKER:
Gerald O'Brion

Founder
What Big Brands Know
Description:
Running a restaurant or bar can be a tough business; failure rates are high and competition is fierce. Late nights nor hard work guarantee success; yet some concepts are wildly successful. What they’re doing isn’t a secret, it’s a formula. While it’s not easy, it is possible for your bar to be successful, profitable, and thrive over time with the right plan of action. This session will give you the framework for success.
10:00 am-
10:50 am
Social Media No No's
Social Media No No's
Joe Gabriel, Association Alliances Manager - Fishbowl
Breakout Session
Join Joe Gabriel as he discusses what you are doing wrong regarding online marketing and social media. You’ll hear about what you can do to correct your online mistakes, what is putting butts in...
Social Media No No's
Social Media
10:00 am - 10:50 am
SPEAKER:
Joe Gabriel
Moderator
Association Alliances Manager
Fishbowl
Description:
Join Joe Gabriel as he discusses what you are doing wrong regarding online marketing and social media. You’ll hear about what you can do to correct your online mistakes, what is putting butts in seats and what is missing the boat. This interactive session will provide takeaways you can implement back at your nightclub or bar immediately.
10:00 am-
10:50 am
Costing and Pricing Strategies Behind the Bar
Costing and Pricing Strategies Behind the Bar
Brian Warrener, Hospitality Professor - Johnson & Wales University
Breakout Session
Today’s customer prefers high quality ingredients mixed by highly skilled practitioners. Meeting the expectations of these customers means that the drinks you serve are more expensive to mix. ...
Costing and Pricing Strategies Behind the Bar
Operations & Mgmt
10:00 am - 10:50 am
SPEAKER:
Brian Warrener

Hospitality Professor
Johnson & Wales University
Description:
Today’s customer prefers high quality ingredients mixed by highly skilled practitioners. Meeting the expectations of these customers means that the drinks you serve are more expensive to mix. Understanding exactly how much those drinks cost and how much you should sell them for is critical to success. Professor Brian Warrener provides you with a simple and effective method to properly cost the drinks you offer, how to use these costs to price them properly and more.
10:00 am-
10:50 am
Educating Customers Builds Loyalty
Educating Customers Builds Loyalty
H. Joseph Ehrmann, Chief Ambassador & Owner - Cocktail Ambassadors LLC & Elixir
Breakout Session
Customers are hungry for culinary knowledge in every arena; they watch TV shows, follow blogs, attend festivals and more. When they enter your bar, do they learn anything? Are you offering them an...
Educating Customers Builds Loyalty
Customer Experience & Liability
10:00 am - 10:50 am
SPEAKER:
H. Joseph Ehrmann

Chief Ambassador & Owner
Cocktail Ambassadors LLC & Elixir
Description:
Customers are hungry for culinary knowledge in every arena; they watch TV shows, follow blogs, attend festivals and more. When they enter your bar, do they learn anything? Are you offering them anything besides a drink and a place to sit? If you give them a takeaway, you can hook them into coming back each time with new friends. Join 28 year industry veteran, H. Joseph Ehrmann, as he presents several program ideas on how to engage your customers in learning about drinks and getting them hooked on knowledge.
11:00am
11:00 am-
12:00 pm
Bar Rescue: Where Are They Now?
Bar Rescue: Where Are They Now?
Thomas Greco, Owner - Greco Holdings, Inc
Brad Bohannan, Owner - Spirits on Bourbon
Jerry Dalrymple, Owner - Sorties Tavern
Donna Chilleen, Owner - Chilleen's on 17
Dan Tubridy, Owner - Bungalow Bar and Restaurant
Super Session
Ever wonder what happened to that bar you saw on an episode of Spike TV's "Bar Rescue"? Well, now is your chance to find out! Rescued owners will share their insights on where they were before the...
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Bar Rescue: Where Are They Now?
11:00 am - 12:00 pm
SPEAKER:
Thomas Greco
Moderator
Owner
Greco Holdings, Inc
Brad Bohannan
Panelist
Owner
Spirits on Bourbon
Jerry Dalrymple
Panelist
Owner
Sorties Tavern
Donna Chilleen
Panelist
Owner
Chilleen's on 17
Dan Tubridy
Panelist
Owner
Bungalow Bar and Restaurant
Description:
Ever wonder what happened to that bar you saw on an episode of Spike TV's "Bar Rescue"? Well, now is your chance to find out! Rescued owners will share their insights on where they were before the show, the struggles during and how they used what they learned to succeed. You'll walk away with stories of the struggles and successes of crawling out of the sea of debt and into new profitable beginnings.
1:00pm
1:00 pm-
3:00 pm
Back of House Tour 1 - Hakkasan
Back of House Tour 1 - Hakkasan
Back of House Tour
SOLD OUT! Las Vegas is home to some of the world’s finest nightclubs and bars making it the perfect place for the Nightclub & Bar’s Back of House Tours. It’s a can’t miss...
Back of House Tour 1 - Hakkasan
1:00 pm - 3:00 pm
Description:
SOLD OUT! Las Vegas is home to some of the world’s finest nightclubs and bars making it the perfect place for the Nightclub & Bar’s Back of House Tours. It’s a can’t miss opportunity for attendees to get a behind-the-scenes look at some of Vegas’ most acclaimed venues.   This tour provides expert insight into all facets of running a high-volume venue; everything from staffing to VIP services and ordering liquor to multi-dimensional operations. Tour to Include: Front Door Operations and VIP Entrances Security Systems Back Service Bars DJ, Lighting and Sound Equipment Staffing and Capacity Restaurant Services Kitchen / Food Prep Area Lounge and VIP Seating Storage Units and Ordering Systems Day-to-Day O...
1:00pm
1:00 pm-
1:15 pm
Welcome & Opening Remarks
Welcome & Opening Remarks
Jon Taffer, President, and Star/Executive Producer - Nightclub & Bar Media Group, Spike TV’s “Bar Rescue”
Keynote
Description Coming Soon! 
Welcome & Opening Remarks
1:00 pm - 1:15 pm
SPEAKER:
Jon Taffer

President, and Star/Executive Producer
Nightclub & Bar Media Group, Spike TV’s “Bar Rescue”
Description:
Description Coming Soon! 
1:15pm
1:15 pm-
2:00 pm
Engagement Marketing: How Your Business Can Win in a Socially Connected World
Engagement Marketing: How Your Business Can Win in a Socially Connected World
Gail Goodman, CEO - Constant Contact
Keynote
As a bar or night club operator, there’s no doubt you’ve witnessed—or perhaps are already deeply involved in the recent and massive marketing changes that have swept businesses of every size...
Engagement Marketing: How Your Business Can Win in a Socially Connected World
1:15 pm - 2:00 pm
SPEAKER:
Gail Goodman

CEO
Constant Contact
Description:
As a bar or night club operator, there’s no doubt you’ve witnessed—or perhaps are already deeply involved in the recent and massive marketing changes that have swept businesses of every size, in every industry, across the globe. Seismic shifts created by the game-changing rise of social media are leading businesses of all sizes to think about how to use this “new medium” to grow their businesses.  But the real game changer is that because of social media, you no longer have complete control over the public perception of your business. Your customers can, and will, talk about you online and share their thoughts and comments with their friends, family, and colleagues. This is creates a huge opportunity for businesses that can shift their focus from the ever-changing mar...
2:10pm
2:10 pm-
3:00 pm
Going Above and Beyond Behind the Bar
Going Above and Beyond Behind the Bar
Russell Davis, Expert/President - Spike TV's "Bar Rescue" & Unlimited Liabilities
Breakout Session
A bartender can make or break a bar’s reputation. The importance of hospitality in this industry cannot be stressed enough. In this session showmanship behind the bar will be demonstrated and ex...
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Going Above and Beyond Behind the Bar
Bar Mgmt & Bartending
2:10 pm - 3:00 pm
SPEAKER:
Russell Davis

Expert/President
Spike TV's "Bar Rescue" & Unlimited Liabilities
Description:
A bartender can make or break a bar’s reputation. The importance of hospitality in this industry cannot be stressed enough. In this session showmanship behind the bar will be demonstrated and explained along with the importance of having a life outside of work. Russell Davis, 2012 Nightclub & Bar Bartender of the Year, will cover all the facets of aiding in the development of great bartenders in order to better your business and increase their tips.
2:10 pm-
3:00 pm
Are Your Promotions Helping You in the Long Run?
Are Your Promotions Helping You in the Long Run?
Chris Lenahan, Author/Consultant - Openingabar.com
Breakout Session
Achieving longevity in this industry can be extremely difficult. Therefore, in this energetic session you will learn to develop your venue’s nightlife and how to reinvent those high revenue nigh...
Are Your Promotions Helping You in the Long Run?
Promotions & Marketing
2:10 pm - 3:00 pm
SPEAKER:
Chris Lenahan

Author/Consultant
Openingabar.com
Description:
Achieving longevity in this industry can be extremely difficult. Therefore, in this energetic session you will learn to develop your venue’s nightlife and how to reinvent those high revenue nights and events over time. Attendees will walk away with a strategic plan to promotionally set themselves up for long term success.
2:10 pm-
3:00 pm
Maximize Email Marketing with Social
Maximize Email Marketing with Social
Boris Bugarski, CEO & President - ShoutAmp, Inc
Breakout Session
Creating an email system and a strategy for building repeat sales is a predominant concern in today’s marketing world. If you can get your customers to visit just one more time a month, it is eq...
Maximize Email Marketing with Social
Social Media
2:10 pm - 3:00 pm
SPEAKER:
Boris Bugarski

CEO & President
ShoutAmp, Inc
Description:
Creating an email system and a strategy for building repeat sales is a predominant concern in today’s marketing world. If you can get your customers to visit just one more time a month, it is equal to a 12% sales increase for your business. Attendees will learn the best kept secrets to developing a larger email list and how to use your program to maximize your Facebook fans and fuel your social media marketing.
2:10 pm-
3:00 pm
Control Freak: Understand Inventory Control and Pour Cost
Control Freak: Understand Inventory Control and Pour Cost
Kenneth Scholl, Mentor - SCORE
Breakout Session
Controlling your cost and investing time into your beverage program are essentials when attempting to maximize your bottom line. No matter the size of your venue, profitability depends on your abi...
Control Freak: Understand Inventory Control and Pour Cost
Operations & Mgmt
2:10 pm - 3:00 pm
SPEAKER:
Kenneth Scholl

Mentor
SCORE
Description:
Controlling your cost and investing time into your beverage program are essentials when attempting to maximize your bottom line. No matter the size of your venue, profitability depends on your ability to keep costs low. The unfortunate truth is that most bars are missing 25% of their liquor, beer and wine profits due to high risk of shrinkage with bartenders over pouring liquor, cash skimming and product theft which is inevitable. In this session, learn how to analyze and control beverage costs and sales.
2:10 pm-
3:00 pm
Bar Food for Thought
Bar Food for Thought
Kelley Jones, Founder - Trust3 Hospitality
Breakout Session
Bar food has evolved throughout the years. It’s either you evolve with it or you get left behind. With a compelling bar menu, one can drive abundant foot traffic. In this session, you will leave...
Bar Food for Thought
Beer, Food & Wine
2:10 pm - 3:00 pm
SPEAKER:
Kelley Jones

Founder
Trust3 Hospitality
Description:
Bar food has evolved throughout the years. It’s either you evolve with it or you get left behind. With a compelling bar menu, one can drive abundant foot traffic. In this session, you will leave understanding the evolution of bar food and how to maximize profits from your menu offerings. Learn how to properly market and merchandise your menus.
2:10 pm-
3:00 pm
Understanding Legal Use of Force
Understanding Legal Use of Force
Robert C. Smith, CEO - Nightclub Security Consultants
Breakout Session
Even the best operators may have to use some level of force on a potentially violent or actively fighting guest. However, if the employees don't understand what "legal" use of force is and what m...
Understanding Legal Use of Force
Customer Experience & Liability
2:10 pm - 3:00 pm
SPEAKER:
Robert C. Smith

CEO
Nightclub Security Consultants
Description:
Even the best operators may have to use some level of force on a potentially violent or actively fighting guest. However, if the employees don't understand what "legal" use of force is and what might be considered excessive, they're operating in the dark. This lack of information can be very costly and often times get an employee in trouble. In this session, we'll discuss national hospitality industry standards for force, what defending force is, what might be considered force that "shocks the conscience" and much more.
3:10pm
3:10 pm-
4:00 pm
Bottled, Carbonated and Ready to Serve
Bottled, Carbonated and Ready to Serve
Jack Robertiello, Writer & Consultant - Drinks Ink
Dänny Ronen, Sr. Educator/Director of Sustainable Programs - Kathy Casey Food Studios-Liquid Kitchen
Trevor Frye, Mixologist/Cocktail Consultant - Jack Rose Dining Saloon
Jennifer Colliau, Bar Manager & Founder - Long Now Salon & Small Hand Foods
Breakout Session
Bottled and carbonated cocktails have been adopted by many craft cocktail bars, and the lessons they've learned about best methods and operational issues have made the trade an interesting concept...
Bottled, Carbonated and Ready to Serve
Bar Mgmt & Bartending
3:10 pm - 4:00 pm
SPEAKER:
Jack Robertiello
Moderator
Writer & Consultant
Drinks Ink
Dänny Ronen
Panelist
Sr. Educator/Director of Sustainable Programs
Kathy Casey Food Studios-Liquid Kitchen
Trevor Frye
Panelist
Mixologist/Cocktail Consultant
Jack Rose Dining Saloon
Jennifer Colliau
Panelist
Bar Manager & Founder
Long Now Salon & Small Hand Foods
Description:
Bottled and carbonated cocktails have been adopted by many craft cocktail bars, and the lessons they've learned about best methods and operational issues have made the trade an interesting concept for any high-volume operator to consider as well as those who cater to a more experimentally-minded customer. This session will address why you might consider taking on the practice, what the pitfalls are and how to create a program that makes sense for your operation.
3:10 pm-
4:00 pm
Speak Up!
Speak Up!
Tim Kirkland, CEO - Renegade Hospitality Group
Breakout Session
In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing success; they make customers aware of you, then ...
Speak Up!
Promotions & Marketing
3:10 pm - 4:00 pm
SPEAKER:
Tim Kirkland

CEO
Renegade Hospitality Group
Description:
In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing success; they make customers aware of you, then what? How can you best convert that awareness to action, sales, and loyalty? In this session, Tim Kirkland will share dozens of useable tools to drive not just awareness of your business, but keys to differentiate yourself, ways to expand your customer base by getting people to visit more frequently, and how to get customers to recruit for you.
3:10 pm-
4:00 pm
Reach Your Customers Anywhere and Everywhere
Reach Your Customers Anywhere and Everywhere
Pete Chen, Vice President - Constant Contact
Breakout Session
Decisions on where to go are now made based on the quick information that a consumer can find fast on a mobile device. Consumers obtain recommendations ahead of time, compare menus, and read feed...
Reach Your Customers Anywhere and Everywhere
Social Media
3:10 pm - 4:00 pm
SPEAKER:
Pete Chen

Vice President
Constant Contact
Description:
Decisions on where to go are now made based on the quick information that a consumer can find fast on a mobile device. Consumers obtain recommendations ahead of time, compare menus, and read feedback on review sites. This means menu listings and other content need to be put in a format that people can see on a mobile device. In this session attendees will understand that bars need to have a mobile strategy, what this mobile shift means for restaurants and bars and how they can address changing consumer habits to keep driving new customers through the door.
3:10 pm-
4:00 pm
Hiring for Success
Hiring for Success
Brian Warrener, Hospitality Professor - Johnson & Wales University
Breakout Session
The key to a great operation is consistently delivering great service. You know that consistently delivering great service requires constant effort on the parts of managers and staff.  So you wo...
Hiring for Success
Operations & Mgmt
3:10 pm - 4:00 pm
SPEAKER:
Brian Warrener

Hospitality Professor
Johnson & Wales University
Description:
The key to a great operation is consistently delivering great service. You know that consistently delivering great service requires constant effort on the parts of managers and staff.  So you work diligently training, observing, correcting and coaching and some of your employees still don’t deliver. The problem may not rest in your ability to manage but in your ability to hire. Professor Brian Warrener will present some of the leading research on the personality traits of great servers and provide a practical approach to understanding and identifying them in the hiring process.
3:10 pm-
4:00 pm
New Trends in Craft Beer
New Trends in Craft Beer
Andrew Sparhawk, Brewers Association
Robert Garcia, Sales Director - Tap-It Brewing
Matt Marino, Head Brewer - Joseph James Brewing
Paul Mallory, Head Brewer - Black Diamond Brewing
Breakout Session
Craft beer is one of the hottest and fastest growing products on the market and you need to take advantage of all there is to offer. In this session, you will learn from small and independent craf...
New Trends in Craft Beer
Beer, Food & Wine
3:10 pm - 4:00 pm
SPEAKER:
Andrew Sparhawk
Moderator
Brewers Association
Robert Garcia
Panelist
Sales Director
Tap-It Brewing
Matt Marino
Panelist
Head Brewer
Joseph James Brewing
Paul Mallory
Panelist
Head Brewer
Black Diamond Brewing
Description:
Craft beer is one of the hottest and fastest growing products on the market and you need to take advantage of all there is to offer. In this session, you will learn from small and independent craft brewers while they discuss how craft beer continues to impress on-premise professionals. Attendees will learn how to make their establishment craft beer friendly for brewers and customers and what craft beers are making the US the best destination on earth for beer. In addition, Brewers Association statistics will be provided by Craft Beer Program Coordinator, Andy Sparhawk.
3:10 pm-
4:00 pm
Creating a Unique Guest Experience at Your Dayclub
Creating a Unique Guest Experience at Your Dayclub
Michael Goodwin, Vice President - REHAB
Breakout Session
A dayclub takes the unforgettable atmosphere of nightlife and adds an exciting, different element; the light. In this session, Michael Goodwin will give attendees an in-depth look into what it tak...
Creating a Unique Guest Experience at Your Dayclub
Customer Experience & Liability
3:10 pm - 4:00 pm
SPEAKER:
Michael Goodwin

Vice President
REHAB
Description:
A dayclub takes the unforgettable atmosphere of nightlife and adds an exciting, different element; the light. In this session, Michael Goodwin will give attendees an in-depth look into what it takes to run a successful dayclub. Goodwin will share trade secrets that will help attendees better understand how to drive revenue during the day.
3:30pm
3:30 pm-
5:30 pm
Back of House Tour 2 - Sapphire
Back of House Tour 2 - Sapphire
Back of House Tour
Las Vegas is home to some of the world’s finest nightclubs and bars making it the perfect place for the Nightclub & Bar’s Back of House Tours. It’s a can’t miss opportunity for attendees ...
Back of House Tour 2 - Sapphire
3:30 pm - 5:30 pm
Description:
Las Vegas is home to some of the world’s finest nightclubs and bars making it the perfect place for the Nightclub & Bar’s Back of House Tours. It’s a can’t miss opportunity for attendees to get a behind-the-scenes look at some of Vegas’ most acclaimed venues.   This tour provides expert insight into all facets of running a high-volume venue; everything from staffing to VIP services and ordering liquor to multi-dimensional operations. Tour to Include: Front Door Operations and VIP Entrances Security Systems Back Service Bars DJ, Lighting and Sound Equipment Transportation Department Staffing and Capacity Restaurant Services Kitchen / Food Prep Area Lounge, Karaoke Room, Skyboxes and VIP Rooms Pool and Entertainers Loc...
4:10pm
4:10 pm-
5:00 pm
One Tequila, Two Tequila, 10?
One Tequila, Two Tequila, 10?
Elayne Duff, Expert - Spike TV’s “Bar Rescue ” & Mixologist/Ambassador
Kevin Alejandro Vanegas, Director of Tequila - Wirtz Beverage
Breakout Session
What goes into the making of tequila? Soil, altitude, plant spacing and sun exposure are crucial factors in determining an agave’s size and flavor. In this seminar, we’ll “dig” into the ro...
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One Tequila, Two Tequila, 10?
Bar Mgmt & Bartending
4:10 pm - 5:00 pm
SPEAKER:
Elayne Duff

Expert
Spike TV’s “Bar Rescue ” & Mixologist/Ambassador
Kevin Alejandro Vanegas

Director of Tequila
Wirtz Beverage
Description:
What goes into the making of tequila? Soil, altitude, plant spacing and sun exposure are crucial factors in determining an agave’s size and flavor. In this seminar, we’ll “dig” into the roots of tequila, exploring how each small step has a big effect on the quality of the final liquid and which tequilas you need to have at your bar. Guests will have the opportunity to compare and contrast distillates from Mexico's different tequila producing regions and will leave with a “deep” understanding of how agave is grown and harvested, the regulations within the industry, and how to maximize the spirit at your bar.
4:10 pm-
5:00 pm
Past, Present and Future Nightlife Marketing
Past, Present and Future Nightlife Marketing
Barry Gutin, Principal/Co-Founder - GuestCounts Hospitality
Freddie Wyatt, President/CEO - Jamestown Entertainment
Tom Jannarone, Nightclub Operations & Beverage Consultant - Bar Anticipation
Jovan Andow, Jovan Andow, General Manager/Director of Development - SkyBar Waikiki
Breakout Session
Some of the most tenured and dynamic nightlife marketers take a look back at the past three decades and predict what the future holds. This session will touch upon how marketing fundamentals apply...
Past, Present and Future Nightlife Marketing
Promotions & Marketing
4:10 pm - 5:00 pm
SPEAKER:
Barry Gutin
Moderator
Principal/Co-Founder
GuestCounts Hospitality
Freddie Wyatt
Panelist
President/CEO
Jamestown Entertainment
Tom Jannarone
Panelist
Nightclub Operations & Beverage Consultant
Bar Anticipation
Jovan Andow
Panelist
Jovan Andow, General Manager/Director of Development
SkyBar Waikiki
Description:
Some of the most tenured and dynamic nightlife marketers take a look back at the past three decades and predict what the future holds. This session will touch upon how marketing fundamentals apply to today’s quickly evolving communication styles; turning old marketing dollars into modern day profits. As time goes by, consumer tastes and habits evolve. We’ll discuss what types of clubs are endangered and the ways you can keep them relevant; what new types of clubs will be created and how will you be able to market them.
4:10 pm-
5:00 pm
Profits in 140 Characters or Less
Profits in 140 Characters or Less
Maria Miranda, Creative Director - Miranda Creative Inc
Breakout Session
What's with all the #@RT! symbols on Twitter? In this intense session lead by Maria Miranda, gain a clear understanding on how to use this social media platform that targets the generation and pop...
Profits in 140 Characters or Less
Social Media
4:10 pm - 5:00 pm
SPEAKER:
Maria Miranda

Creative Director
Miranda Creative Inc
Description:
What's with all the #@RT! symbols on Twitter? In this intense session lead by Maria Miranda, gain a clear understanding on how to use this social media platform that targets the generation and population your bar/nightclub needs to reach. With over 500 million users, and 135,000 new users signing up every day, now is the time to take control of Twitter, including use of hashtags (#), tagging (@), tiny urls (shorted website addresses), and Twitter trends (#ThrowbackThursday, anyone?) - making the most of every character, every tweet and every sales opportunity.
4:10 pm-
5:00 pm
Motivating Employees to Drive Revenue
Motivating Employees to Drive Revenue
Cheldin Rumer, CEO/Executive Producer - i-g creative
Breakout Session
One of the easiest and yet most forgotten ways to gain revenue is by utilizing your own employees as a sales force. When promoting an event, you typically focus on your business' social media, pre...
Motivating Employees to Drive Revenue
Operations & Mgmt
4:10 pm - 5:00 pm
SPEAKER:
Cheldin Rumer

CEO/Executive Producer
i-g creative
Description:
One of the easiest and yet most forgotten ways to gain revenue is by utilizing your own employees as a sales force. When promoting an event, you typically focus on your business' social media, press contacts, and advertisements. What many venue owners do not realize is that their employees are their biggest promoters. Every person working for you has their own social media sites and networks. Your audience will trust a friend before they trust a business. Having your employees deliver your venue's message to their own communities will aid you in building an authentic following through quality third party endorsements. 
4:10 pm-
5:00 pm
Your Menu Matters
Your Menu Matters
David Scott Peters, President - TheRestaurantExpert.com
Breakout Session
In this session learn how to design a bar or restaurant menu that puts money in your pocket. Your menu is the most important tool your business has to make sales. David Scott Peters will discuss t...
Your Menu Matters
Beer, Food & Wine
4:10 pm - 5:00 pm
SPEAKER:
David Scott Peters

President
TheRestaurantExpert.com
Description:
In this session learn how to design a bar or restaurant menu that puts money in your pocket. Your menu is the most important tool your business has to make sales. David Scott Peters will discuss the components of a successful menu and showcase results achieved by real restaurant and bar owners. The session will include sample menus that have been re-engineered for top profits. Attendees will learn the dos and don'ts of successful menus, how to analyze your numbers and use them to your advantage in the menu design process and the one system you can't live without if you're going to successfully re-engineer your menu.
4:10 pm-
5:00 pm
Designing a Money Maker
Designing a Money Maker
Dan Renzella, Partner - RMD Group
Michael Georgopoulos, Partner - RMD Group
Dave Renzella, Partner - RMD Group
Breakout Session
The innovative management team behind San Diego's hottest bar and nightclub venues will share insight and detailed approaches to building, designing and opening a new venue that is both eye-catch...
Designing a Money Maker
Customer Experience & Liability
4:10 pm - 5:00 pm
SPEAKER:
Dan Renzella

Partner
RMD Group
Michael Georgopoulos

Partner
RMD Group
Dave Renzella

Partner
RMD Group
Description:
The innovative management team behind San Diego's hottest bar and nightclub venues will share insight and detailed approaches to building, designing and opening a new venue that is both eye-catching and practical. Proven success strategies in creating venues that exude visual creativity, unique design elements for seamless operations, and nightclub and bar functionality will be discussed. You will walk away with successful tips and expert advice on how to create a visually appealing, functional venue that will draw in clientele and sustain success.
7:00pm
7:00 pm-
9:00 pm
Nightlife Pass: The Griffin (Downtown Vegas Bar)
Nightlife Pass: The Griffin (Downtown Vegas Bar)
The Griffin // Parties
Offer: $1 bottles of Pabst.  Every bottle cap will have a playing card. Best hand of cards @ 9pm wins a prize! The Griffin is known as a magnet for hipsters. But don’t let that stop you...
Nightlife Pass: The Griffin (Downtown Vegas Bar)
Nightlife Pass
The Griffin
7:00 pm - 9:00 pm
Description:
Offer: $1 bottles of Pabst.  Every bottle cap will have a playing card. Best hand of cards @ 9pm wins a prize! The Griffin is known as a magnet for hipsters. But don’t let that stop you from checking out this Fremont East bar. Its great ambiance, low lighting and comfy booths give this place an old Vegas feel without having to try too hard. Whether you grab a stool at the bar or cozy up next to one of two circular fire pits, The Griffin has a relaxed vibe, friendly bartenders and a great selection of beers and booze.   Additional Sponsor Which Pass Should I Buy? Access this offer with a Nightlife Pass! The Nightlife Pass is included in the following packages: VIP Pass Conference Plus Pass Expo Plus Pass   ...
7:00pm
7:00 pm-
9:30 pm
Welcome Kickoff Party with Ludacris at the Bud Light Hotel!
Welcome Kickoff Party with Ludacris at the Bud Light Hotel!
Bud Light Hotel, Hard Rock // Parties
Jumpstart your Nightclub & Bar Show experience at our annual Welcome Kickoff Party, with special guest entertainment by Ludacris , at the Bud Light Hotel (located at the Hard Rock Hotel & C...
Welcome Kickoff Party with Ludacris at the Bud Light Hotel!
Welcome Kickoff Party
Bud Light Hotel, Hard Rock
7:00 pm - 9:30 pm
Description:
Jumpstart your Nightclub & Bar Show experience at our annual Welcome Kickoff Party, with special guest entertainment by Ludacris , at the Bud Light Hotel (located at the Hard Rock Hotel & Casino, Paradise Beach Pool )! Ludacris will entertain the crowd starting at 9pm!  He has won a Screen Actors Guild, Critic's Choice, MTV, and three Grammy Awards during his career and was one of the first and most influential artists to achieve mainstream success. Welcome Kickoff Party is Free to All Badged Attendees, Speakers & Exhibitors! Make the most of the show and take advantage of this incredible networking opportunity to mix & mingle with suppliers, speakers and other industry pros like you.  Complimentary hors-d'oeuvres and cocktails will be served.   ...
9:00pm
9:00 pm-
4:00 am
Platinum Party: Opening Night at Marquee - Christina Milian &DJ Carnage
Platinum Party: Opening Night at Marquee - Christina Milian &DJ Carnage
The Cosmopolitan // Parties
Opening Night Platinum Party is hosted by Christina Milian! Christina Milian is an American actress and singer-songwriter! Join her as she hosts our 2014 Platinum Party at Marquee ...
Platinum Party: Opening Night at Marquee - Christina Milian &DJ Carnage
Platinum Parties
The Cosmopolitan
9:00 pm - 4:00 am
Description:
Opening Night Platinum Party is hosted by Christina Milian! Christina Milian is an American actress and singer-songwriter! Join her as she hosts our 2014 Platinum Party at Marquee with her brand Platinum E Hookah and look for her on the show floor at booth, #407!     With DJ Carnage! Marquee is a 60,000 square foot Dave Rockwell venue containing seven different bars and three rooms—the main room, the Boom Box, and The Library—each with a distinct musical experience. Earning a top spot on Nightclub & Bar's Top 100 List year after year, the stylish and sophisticated venue is a perfect spot for attendees to begin their nightlife experience during the 2014 Nightclub & Bar Show.       Complimentary cocktails and beers pr...
25
Tue
March 25, 2014
10:00am - 10:00pm
10:00am
10:00 am-
10:50 am
Rock the Cocktail in the Glass
Rock the Cocktail in the Glass
Ethan Bondelid, Owner - The Berry & Rye, The House of Loom
Breakout Session
Water is one of the most important ingredients in every cocktail. Whether you realize it or not, you use water in almost every cocktail. Dilution begins with your stirring or shaking technique and...
Rock the Cocktail in the Glass
Bar Mgmt & Bartending
10:00 am - 10:50 am
SPEAKER:
Ethan Bondelid

Owner
The Berry & Rye, The House of Loom
Description:
Water is one of the most important ingredients in every cocktail. Whether you realize it or not, you use water in almost every cocktail. Dilution begins with your stirring or shaking technique and continues after your cocktail is passed to the customer. Understanding the water balance ratio to the proper cocktail style is key in getting the most out of your spirits. In this session, Ethan will cover ice types, shaking & stirring, equipment, common mistakes and how to achieve crystal clear block ice for better drinks and increased sales. Proper glassware for various craft cocktails, presentation, aroma and perceived value will also be discussed.
10:00 am-
10:50 am
Why Doing Good is Great for Business
Why Doing Good is Great for Business
Ryan Saari, Director - Oregon Public House
Breakout Session
Profit isn’t simply in productivity and mark up, it’s in customers. How do we measure our ability to connect with our customers while still hitting our bottom line? The Oregon Public House is ...
Why Doing Good is Great for Business
Promotions & Marketing
10:00 am - 10:50 am
SPEAKER:
Ryan Saari

Director
Oregon Public House
Description:
Profit isn’t simply in productivity and mark up, it’s in customers. How do we measure our ability to connect with our customers while still hitting our bottom line? The Oregon Public House is the nation’s first nonprofit pub. We were created by the community, exist for the community, and are sustained with the community. We don’t just have customers, we have partners. We have demonstrated huge potential in not only running a profitable business, but also in our ability to truly change the world. Join us as we look at how this model has the potential to transform how you see your business working, as well as how you can connect with and serve your community.
10:00 am-
10:50 am
Effectively Managing Your Online Reviews
Effectively Managing Your Online Reviews
Darnell Holloway, Senior Manager of Local Business Outreach - Yelp!
Breakout Session
Word-of-mouth is becoming more dominant online, and user generated content websites like Yelp! are becoming increasingly powerful as consumer guides. How do you ensure your reputation is strong? H...
Effectively Managing Your Online Reviews
Social Media
10:00 am - 10:50 am
SPEAKER:
Darnell Holloway

Senior Manager of Local Business Outreach
Yelp!
Description:
Word-of-mouth is becoming more dominant online, and user generated content websites like Yelp! are becoming increasingly powerful as consumer guides. How do you ensure your reputation is strong? How will you respond when you receive your first negative review? This session will reveal everything you need to know from unlocking your free business tools to managing your online reputation for your nightlife establishment.
10:00 am-
10:50 am
The Most Important Decisions are the First Ones
The Most Important Decisions are the First Ones
John Sofio, Founder/President - Built
Breakout Session
Proper budgeting and planning is critical to the success of a nightclub project. It is imperative that the proposed design of the project meets expected budgets from the start. The complex interac...
The Most Important Decisions are the First Ones
Operations & Mgmt
10:00 am - 10:50 am
SPEAKER:
John Sofio

Founder/President
Built
Description:
Proper budgeting and planning is critical to the success of a nightclub project. It is imperative that the proposed design of the project meets expected budgets from the start. The complex interaction between required trades can be simplified through a process of Schematic Design Budgeting taken through Design Development Budgeting, and, finally, Construction Budgeting. This process will be thoroughly discussed as well as simplified to be readily used in any nightclub project.
10:00 am-
10:50 am
Keep it Light: Healthy Bar Food
Keep it Light: Healthy Bar Food
Chef Marc Marrone, Corporate Executive Sous Chef - TAO Group
Breakout Session
Healthy bar food? That’s right; in the era of going green and eating clean, Chef Marc Marrone of TAO Group will adventure into the mysterious world of healthy bar foods. While we all love pub fo...
Keep it Light: Healthy Bar Food
Beer, Food & Wine
10:00 am - 10:50 am
SPEAKER:
Chef Marc Marrone

Corporate Executive Sous Chef
TAO Group
Description:
Healthy bar food? That’s right; in the era of going green and eating clean, Chef Marc Marrone of TAO Group will adventure into the mysterious world of healthy bar foods. While we all love pub foods, it’s possible to create options that aren’t deep fried or covered in cheese; yet still delicious. Attendees will leave with a broader view of the healthier but still profitable food menu items.
10:00 am-
10:50 am
Pump Up Patrons with Music Management
Pump Up Patrons with Music Management
Wyatt Magnum, President - Magnum Music Group
Breakout Session
Magnum Music Group President, Wyatt Magnum, will share his insider secrets to presenting the ultimate music mix for your restaurant, bar or lounge. This all-new program will detail how to define y...
Pump Up Patrons with Music Management
Customer Experience & Liability
10:00 am - 10:50 am
SPEAKER:
Wyatt Magnum

President
Magnum Music Group
Description:
Magnum Music Group President, Wyatt Magnum, will share his insider secrets to presenting the ultimate music mix for your restaurant, bar or lounge. This all-new program will detail how to define your space with the right music to pump up profits using tools such as beats-per-minute and much more.  If you've been struggling with your music, then you won't want to miss this critical program.
11:00am
11:00 am-
11:45 am
Perseverance and Personality Shape Long Term Success
Perseverance and Personality Shape Long Term Success
Adam Carolla, Actor, Comedian and Mangria Creator
Keynote
Adam Carolla may be the most well-rounded man in showbiz. A comedian, actor, NY Times bestselling author and radio personality, his weekly podcast, "The Adam Carolla Show" is in the Guinness Book...
Perseverance and Personality Shape Long Term Success
11:00 am - 11:45 am
SPEAKER:
Adam Carolla

Actor, Comedian and Mangria Creator
Description:
Adam Carolla may be the most well-rounded man in showbiz. A comedian, actor, NY Times bestselling author and radio personality, his weekly podcast, "The Adam Carolla Show" is in the Guinness Book of World Records for being the most downloaded podcast in history. But all of his accolades aside, Adam Carolla, the ultimate man's man, continued to strive for more by breaking into the beverage industry with Mangria – a line of wine based cocktails.  Carolla will share business strategies gained on his journey towards becoming a beverage entrepreneur, and his unique outlook on life will garner new perspectives for owners and operators.
1:00pm
1:00 pm-
1:50 pm
State of the Beverage Industry
State of the Beverage Industry
Dr. Peter Cressy, Presiden/CEO - Distilled Spirits Council of the U.S.
Super Session
Dr. Cressy is a distinguished educator and will offer an economic overview and insight on the state of the hospitality industry. He will discuss key federal, state and municipal legislative and re...
State of the Beverage Industry
1:00 pm - 1:50 pm
SPEAKER:
Dr. Peter Cressy

Presiden/CEO
Distilled Spirits Council of the U.S.
Description:
Dr. Cressy is a distinguished educator and will offer an economic overview and insight on the state of the hospitality industry. He will discuss key federal, state and municipal legislative and regulatory issues affecting the spirits industry as well as obstacles to overcome in 2014.
2:00pm
2:00 pm-
2:50 pm
Valuable Emerging Spirit Trends
Valuable Emerging Spirit Trends
Maia Gosselin, Owner & Managing Editor - Sip Wine Education, Massachusetts Beverage Business
H. Joseph Ehrmann, Chief Ambassador & Owner - Cocktail Ambassadors LLC & Elixir
Joe O'Connor, Bar and Beverage Director - Big Night Entertainment
Jeremy LeBlanc, Senior Bartender/Master Mixologist - Altitude Sky Lounge
Breakout Session
When it comes to spirits, everyone wants to know what the current (and next) big trend is. You can’t exactly be an “it” spot if you don’t know what’s got everyone buzzing! How do you fig...
Valuable Emerging Spirit Trends
Bar Mgmt & Bartending
2:00 pm - 2:50 pm
SPEAKER:
Maia Gosselin
Moderator
Owner & Managing Editor
Sip Wine Education, Massachusetts Beverage Business
H. Joseph Ehrmann
Panelist
Chief Ambassador & Owner
Cocktail Ambassadors LLC & Elixir
Joe O'Connor
Panelist
Bar and Beverage Director
Big Night Entertainment
Jeremy LeBlanc
Panelist
Senior Bartender/Master Mixologist
Altitude Sky Lounge
Description:
When it comes to spirits, everyone wants to know what the current (and next) big trend is. You can’t exactly be an “it” spot if you don’t know what’s got everyone buzzing! How do you figure out which ones have merit and which ones are duds? By listening to the experts! Join us for this spirited discussion of all things new and next in the ever-changing world of mixology.
2:00 pm-
2:50 pm
Super Successful Promotions
Super Successful Promotions
Patrick Henry, President & CEO - Patrick Henry Creative Promotions, Inc.
Breakout Session
Efficient operations, creative promotions and a solid training program are three crucial factors behind every successful concept in today’s ever-changing environment. Please join us for a robust...
Super Successful Promotions
Promotions & Marketing
2:00 pm - 2:50 pm
SPEAKER:
Patrick Henry

President & CEO
Patrick Henry Creative Promotions, Inc.
Description:
Efficient operations, creative promotions and a solid training program are three crucial factors behind every successful concept in today’s ever-changing environment. Please join us for a robust discussion as industry leader Patrick Henry, walks us through the most important steps of creating success within your business. Don’t miss this exciting, high-energy seminar, full of tips you won’t find anywhere else! Patrick will show you how to boost sales, gain free press, increase traffic and more. He’ll even share marketing campaigns and promotions that you can even take back with you! 
2:00 pm-
2:50 pm
Don't Get Left Behind: Social Media Intro
Don't Get Left Behind: Social Media Intro
Maria Miranda, Creative Director - Miranda Creative Inc
Breakout Session
Whether you are new to social media or confident in just one of the many options, this foundation, program led by Maria Miranda will assure that you manage, measure and market effectively on all s...
Don't Get Left Behind: Social Media Intro
Social Media
2:00 pm - 2:50 pm
SPEAKER:
Maria Miranda

Creative Director
Miranda Creative Inc
Description:
Whether you are new to social media or confident in just one of the many options, this foundation, program led by Maria Miranda will assure that you manage, measure and market effectively on all social media channels. Maria provides clear insight into the marketing value of social media, assuring that at the close of this session all attendees will be confident in which media outlets are most effective in reaching a desired target audience. If you want to be sure you're doing social media right, make time for this program.
2:00 pm-
2:50 pm
Management Numbers and Operational Insights
Management Numbers and Operational Insights
Cedric Smith, Senior Director of On –Premise Trade Marketing - Anheuser-Busch
CJ Watson, Vice President of Category Leadership - Anheuser-Busch
Breakout Session
Learn how Anheuser-Busch leverages the latest analytics along with research. Anheuser-Busch’s analytics have helped owners take advantage of latest trends and innovations. These owners have beco...
Management Numbers and Operational Insights
Operations & Mgmt
2:00 pm - 2:50 pm
SPEAKER:
Cedric Smith

Senior Director of On –Premise Trade Marketing
Anheuser-Busch
CJ Watson

Vice President of Category Leadership
Anheuser-Busch
Description:
Learn how Anheuser-Busch leverages the latest analytics along with research. Anheuser-Busch’s analytics have helped owners take advantage of latest trends and innovations. These owners have become experts in driving premium, and above premium assortments and have become the elite that are deemed today by investors as “winning retailers”. Please join us to find out how venues are leveraging YPBA (Your Balanced Portfolio Approach), tactics and strategies to grow share of their beverage segments within their competitive landscape.
2:00 pm-
2:50 pm
Maximizing Your Beer Sales & Profits
Maximizing Your Beer Sales & Profits
Joe Abegg, MillerCoors
Breakout Session
In this session, MillerCoors’ Joe Abegg will take you through a three step approach which will help you maximize your profits through building with beer.  Step 1:  Understanding your customer ...
Maximizing Your Beer Sales & Profits
Beer, Food & Wine
2:00 pm - 2:50 pm
SPEAKER:
Joe Abegg

MillerCoors
Description:
In this session, MillerCoors’ Joe Abegg will take you through a three step approach which will help you maximize your profits through building with beer.  Step 1:  Understanding your customer and the occasions.  Step 2: Understanding your business. Step 3: Building the right solutions. Abegg will take you through these steps and everything in between in order for you to take away a solid understanding of how to maximize your beer profits.
2:00 pm-
2:50 pm
Spinning to Success with DJ Programming
Spinning to Success with DJ Programming
Jonathan Shecter, Director of Programming - Wynn Las Vegas
Breakout Session
With the explosion of DJ culture in America, the fees paid to DJs and artists have reached unheard-of levels. Not every venue can afford the high-priced talent, and some that can afford it choose ...
Spinning to Success with DJ Programming
Customer Experience & Liability
2:00 pm - 2:50 pm
SPEAKER:
Jonathan Shecter

Director of Programming
Wynn Las Vegas
Description:
With the explosion of DJ culture in America, the fees paid to DJs and artists have reached unheard-of levels. Not every venue can afford the high-priced talent, and some that can afford it choose other paths for their DJ/music programming. In this session, the new realities of the nightlife DJ market will be explored and different types of music programming will be discussed. How do you get the most from your DJ creatively? How do you schedule talent for the slow season? How do you maximize ROI? Jonathan Shecter will explain the answers to all these questions in this valuable session.
3:00pm
3:00 pm-
3:50 pm
Set Your Bar Up for Success
Set Your Bar Up for Success
Cameron Bogue, Beverage Director - Earl Restaurants
Breakout Session
From pre-opening to closing time, it is very important to prepare a strategy for bar set up that fits your concept. This seminar will cover three important parts to effectively setting up a bar; t...
Set Your Bar Up for Success
Bar Mgmt & Bartending
3:00 pm - 3:50 pm
SPEAKER:
Cameron Bogue

Beverage Director
Earl Restaurants
Description:
From pre-opening to closing time, it is very important to prepare a strategy for bar set up that fits your concept. This seminar will cover three important parts to effectively setting up a bar; the proper pre-opening organization, daily routines one must practice in order to plan for success, and inventory control. Attendees will leave this seminar with a better understanding of setting a bar up for profits.
3:00 pm-
3:50 pm
Innovative Promotions that Pack the House
Innovative Promotions that Pack the House
Dan Renzella, Partner - RMD Group
Michael Georgopoulos, Partner - RMD Group
Dave Renzella, Partner - RMD Group
Breakout Session
Join veteran bar and nightclub experts, RMD Group, as they share insight on creative methods to increase guest counts with simple promotions, creative marketing ideas and unique events that boost ...
Innovative Promotions that Pack the House
Promotions & Marketing
3:00 pm - 3:50 pm
SPEAKER:
Dan Renzella
Panelist
Partner
RMD Group
Michael Georgopoulos
Panelist
Partner
RMD Group
Dave Renzella
Moderator
Partner
RMD Group
Description:
Join veteran bar and nightclub experts, RMD Group, as they share insight on creative methods to increase guest counts with simple promotions, creative marketing ideas and unique events that boost your bottom line. Attendees will learn easy-to-execute promotional ideas and tips to engage new customers and intrigue the repeat guest. They’ll include examples of theme nights, drink specials and industry events to set your bar or nightclub apart from the competition. 
3:00 pm-
3:50 pm
Saving Face: Effectively Utilizing Facebook
Saving Face: Effectively Utilizing Facebook
Jamie White, Managing Director - The Clubbing Group
Breakout Session
Today, Facebook is still on the forefront of social media, therefore you must stay on top of your game. In this session you will learn how to reach and keep the correct audience by establishing a ...
Saving Face: Effectively Utilizing Facebook
Social Media
3:00 pm - 3:50 pm
SPEAKER:
Jamie White

Managing Director
The Clubbing Group
Description:
Today, Facebook is still on the forefront of social media, therefore you must stay on top of your game. In this session you will learn how to reach and keep the correct audience by establishing a leading presence in the Facebook world. You have the power to generate sales and to do so proper interaction is necessary. In this session you will learn to set automatic posts, respond to comments, when to post and much more.
3:00 pm-
3:50 pm
Mistakes Every Manager Must Avoid
Mistakes Every Manager Must Avoid
Howard Weiss, Regional Director of Nightlife Strategy & Development - Caesars Entertainment
Breakout Session
Most managers, especially new ones, are not prepared for the job. This is because they are used to being an individual contributor and not responsible for others. The most challenging task in life...
Mistakes Every Manager Must Avoid
Operations & Mgmt
3:00 pm - 3:50 pm
SPEAKER:
Howard Weiss

Regional Director of Nightlife Strategy & Development
Caesars Entertainment
Description:
Most managers, especially new ones, are not prepared for the job. This is because they are used to being an individual contributor and not responsible for others. The most challenging task in life is working with other people. As a manager, your role is to engage with your team, make sure everyone knows what needs to be done and ensure they are actually getting it done. Work towards being a leader not a manager. In this session we will discuss the downfalls of many managers and how to correct them.
3:00 pm-
3:50 pm
Raising Profits with Pizza
Raising Profits with Pizza
Tony Gemignani, Pizza Chef, Owner, Operator and Expert - Tony’s Coal Fired Pizza, International School of Pizza, Tony's Pizza Napoletana, Bar Rescue
Breakout Session
Pizza has one of the highest profit margins and most controllable food costs in the business. In this session attendees will learn everything they need to know on how to incorporate fresh, house m...
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Raising Profits with Pizza
Beer, Food & Wine
3:00 pm - 3:50 pm
SPEAKER:
Tony Gemignani

Pizza Chef, Owner, Operator and Expert
Tony’s Coal Fired Pizza, International School of Pizza, Tony's Pizza Napoletana, Bar Rescue
Description:
Pizza has one of the highest profit margins and most controllable food costs in the business. In this session attendees will learn everything they need to know on how to incorporate fresh, house made pizza into their venue. Recipes such as dough made with micro beer, sauces, artisan pizzas, specialty pizzas, and house made Anchor Steam sausages will be passed along with equipment lists, quotes, layouts, sample menus, pricing, and beer and cocktail pairings. The investment is minimal and the profits are tremendous. Special guests will be Mixologist Elmer Mejicanos and Beer Specialist Ricky Lewis.
3:00 pm-
3:50 pm
Accountability at the Bar
Accountability at the Bar
Randy Durnal, CEO - Alcohol Management Services, Inc.
Breakout Session
In this session, Randy Durnal will identify risk potential for litigation over service, slips and falls, violence and minors.  He will present methodical ideas and questions so that operators and...
Accountability at the Bar
Customer Experience & Liability
3:00 pm - 3:50 pm
SPEAKER:
Randy Durnal

CEO
Alcohol Management Services, Inc.
Description:
In this session, Randy Durnal will identify risk potential for litigation over service, slips and falls, violence and minors.  He will present methodical ideas and questions so that operators and/or employees can assess an operation’s potential risk.  Questionnaires will be handed out to each attendee with in -epth explanations behind each question. These questions will be similar to what insurance underwriting tries to answer when issuing an insurance policy, yet more on point. Durnal will offer ideas to be proactive rather than reactive and reduce your risk by using these proven methods.
4:00pm
4:00 pm-
4:50 pm
Rethinking Mixology
Rethinking Mixology
William Fanning, Editor-In-Cheif/Creator - Bar & Restaurant Magazine/The Bar & Restaurant Exchange (theBRX.com)
Breakout Session
The resurgence of craft cocktails has been one of the most significant developments in the beverage industry over the last 20 years. But along with this meteoric rise to prominence, a number of ha...
Rethinking Mixology
Bar Mgmt & Bartending
4:00 pm - 4:50 pm
SPEAKER:
William Fanning

Editor-In-Cheif/Creator
Bar & Restaurant Magazine/The Bar & Restaurant Exchange (theBRX.com)
Description:
The resurgence of craft cocktails has been one of the most significant developments in the beverage industry over the last 20 years. But along with this meteoric rise to prominence, a number of habits and standards have developed which simply do not make sense financially or operationally. In this seminar William Fanning will explain how to structure a mixology program that is cognizant of your business’ needs, dispel the many myths that have become commonplace in artisanal drink making and open new avenues for increasing profits and efficiency within your beverage program.
4:00 pm-
4:50 pm
Promo Blunders to Avoid
Promo Blunders to Avoid
Sam Sameni, President - Sameni Entertainment Group/Wish Ultra Lounge
Breakout Session
In the bar business, there are plenty of great promotional ideas that unfortunately fall flat. It’s time to put an end to dead end promotions that end up costing you precious marketing dollars. ...
Promo Blunders to Avoid
Promotions & Marketing
4:00 pm - 4:50 pm
SPEAKER:
Sam Sameni

President
Sameni Entertainment Group/Wish Ultra Lounge
Description:
In the bar business, there are plenty of great promotional ideas that unfortunately fall flat. It’s time to put an end to dead end promotions that end up costing you precious marketing dollars. Join veteran nightlife consultant, Sam Sameni, as he provides examples of easy-to-execute promotions and events to boost revenues.
4:00 pm-
4:50 pm
Your Website Still Counts
Your Website Still Counts
David Gibson, President - Zeekee Interactive
Breakout Session
The ever-changing world of technology requires that internet marketers stay ahead of the trends to effectively reach a tech-savvy audience. With over 15 years of internet marketing experience, Dav...
Your Website Still Counts
Social Media
4:00 pm - 4:50 pm
SPEAKER:
David Gibson

President
Zeekee Interactive
Description:
The ever-changing world of technology requires that internet marketers stay ahead of the trends to effectively reach a tech-savvy audience. With over 15 years of internet marketing experience, David Gibson will explore the current trends in website design and development and look ahead to the future. By changing the way we think, the practices we embrace, and the working culture of our businesses, you can create more innovative ways to reach your target audience.
4:00 pm-
4:50 pm
Time is Money! Manage It Effectively
Time is Money! Manage It Effectively
David Wachs, Director of Beverage Operations - Sapphire and Sapphire Pool and Dayclub
Breakout Session
As owners, managers and employees, we are constantly challenged with completing multiple tasks with a never ending workload. How do we find the time to do all that we do? Can we do it more effecti...
Time is Money! Manage It Effectively
Operations & Mgmt
4:00 pm - 4:50 pm
SPEAKER:
David Wachs

Director of Beverage Operations
Sapphire and Sapphire Pool and Dayclub
Description:
As owners, managers and employees, we are constantly challenged with completing multiple tasks with a never ending workload. How do we find the time to do all that we do? Can we do it more effectively and efficiently with a constant eye on cost control and revenue building? In this session, we will focus on being proactive and efficient in your approach to operations, creating a sense of urgency that will be contagious to all and ways to empower your key staff members to help take some of the pressure off of you.
4:00 pm-
4:50 pm
Beer Lovers Through the Generations
Beer Lovers Through the Generations
George Reisch, Brewmaster & Director of Brewmaster Outreach - Anheuser-Busch
Patrick Reisch, Brewer - Goose Island Beer Company
Breakout Session
George Reisch and his son Patrick Reisch will discuss their lineage from Niederhausen Baden Germany, the Reisch Brewing Company of Springfield Illinois and their own specific imprints on the great...
Beer Lovers Through the Generations
Beer, Food & Wine
4:00 pm - 4:50 pm
SPEAKER:
George Reisch
Moderator
Brewmaster & Director of Brewmaster Outreach
Anheuser-Busch
Patrick Reisch
Panelist
Brewer
Goose Island Beer Company
Description:
George Reisch and his son Patrick Reisch will discuss their lineage from Niederhausen Baden Germany, the Reisch Brewing Company of Springfield Illinois and their own specific imprints on the great tapestry of Reisch brewers. Engage with George, who after almost 35 years at Anheuser-Busch, still has the deep passion that he did when he brewed his first batch of beer!  With Patrick at his side explaining the drive that it takes to apply his Chemical Engineering degree in the beer world - the duo will not fall short on impressing you with their vast knowledge and love for what George calls “the water of life.”
4:00 pm-
4:50 pm
What's Your VIP Service Missing?
What's Your VIP Service Missing?
Brian Taylor, Director of Nightlife Services - Zee Bar
Scott McInerney, VIP Host - Hyde Bellagio
Natalia Badzjo, Sr. VIP Services Manager - Wynn Las Vegas Nightclubs
Ryan Klaasen, Director of Operations - Sbe
Breakout Session
There is a difference between service and hospitality and a bigger difference between bottle service and VIP Service.  There is a growing opportunity for bigger brands to identify smaller markets...
What's Your VIP Service Missing?
Customer Experience & Liability
4:00 pm - 4:50 pm
SPEAKER:
Brian Taylor
Moderator
Director of Nightlife Services
Zee Bar
Scott McInerney
Panelist
VIP Host
Hyde Bellagio
Natalia Badzjo
Panelist
Sr. VIP Services Manager
Wynn Las Vegas Nightclubs
Ryan Klaasen
Panelist
Director of Operations
Sbe
Description:
There is a difference between service and hospitality and a bigger difference between bottle service and VIP Service.  There is a growing opportunity for bigger brands to identify smaller markets and export their brands with their training and tools.  How many servers know what a SOS is?  Which customer is served first, last? Attendees will leave with a vast knowledge of how to upsell and the proper way to treat VIPs.
7:00pm
7:00 pm-
9:00 pm
Nightlife Pass: Park on Fremont (Downtown Vegas Bar)
Nightlife Pass: Park on Fremont (Downtown Vegas Bar)
Park on Fremont // Parties
Offer: $1 bottles of Pabst.  Every bottle cap will have a playing card. Best hand of cards @ 9pm wins a prize! The space is designed with a vintage vibe, including an antique jukebox. Mak...
Nightlife Pass: Park on Fremont (Downtown Vegas Bar)
Nightlife Pass
Park on Fremont
7:00 pm - 9:00 pm
Description:
Offer: $1 bottles of Pabst.  Every bottle cap will have a playing card. Best hand of cards @ 9pm wins a prize! The space is designed with a vintage vibe, including an antique jukebox. Make sure to check out all of the artwork and trinkets decorating the patio. Explore a bit to find the teeter totter. Owned by the same folks who operate Commonwealth, Park has a completely different vibe—much more casual. The staff is friendly and the fun atmosphere will likely get you to return many times. Additional Sponsor Which Pass Should I Buy? Access this offer with a Nightlife Pass! The Nightlife Pass is included in the following packages: VIP Pass Conference Plus Pass Expo Plus Pass    
8:00pm
8:00 pm-
10:00 pm
Bar Rescue Happy Hour with Jon Taffer
Bar Rescue Happy Hour with Jon Taffer
Wynn // Parties
Make your way to Tryst Nightclub located in the beautiful Wynn Hotel. Jon Taffer and his team of experts from Spike TV's "Bar Rescue" will be joining you for happy hour!       ...
Bar Rescue Happy Hour with Jon Taffer
Happy Hours
Wynn
8:00 pm - 10:00 pm
Description:
Make your way to Tryst Nightclub located in the beautiful Wynn Hotel. Jon Taffer and his team of experts from Spike TV's "Bar Rescue" will be joining you for happy hour!         Tryst Features: Nightlife with a passion. Tryst is a lagoon-side nightclub that surrounds you with sound, style and sensuality.     Event Sponsor Complimentary cocktails provided by our Platinum Sponsors during private hours: Spirits Sponsor s   Which Pass Should I Buy? Happy Hour is included with any pass! Just show your Nightclub & Bar Show badge to receive the Happy Hour deal! Image from Danny Mahoney.
9:00pm
9:00 pm-
4:00 am
Platinum Party: Hakkasan Nightclub; DJ Calvin Harris
Platinum Party: Hakkasan Nightclub; DJ Calvin Harris
MGM Grand // Parties
Featured DJ: Calvin Harris Calvin Harris, an award-winning DJ and record producer, has risen to stardom in the electronic and dance music scene from his collaborations with hit recording arti...
Platinum Party: Hakkasan Nightclub; DJ Calvin Harris
Platinum Parties
MGM Grand
9:00 pm - 4:00 am
Description:
Featured DJ: Calvin Harris Calvin Harris, an award-winning DJ and record producer, has risen to stardom in the electronic and dance music scene from his collaborations with hit recording artists including Rihanna, Kylie Minogue, Sophie Ellis-Bextor and Dizzee Rascal including his incredible collaboration with Rihanna, on the multiplatinum dance floor anthem, “We Found Love.” Harris’ continual release of chart-breaking g hits draws in fans from around the globe that are seeking unforgettable dance beats with an intense club vibe.   Hakkasan Features Envisioned and created by Hakkasan Ltd. and its partners Angel Management Group (AMG), Hakkasan Las Vegas Nightclub is a three-level nightlife mecca located at MGM Grand Hotel & Casino. The highly acclaimed night...
26
Wed
March 26, 2014
11:15am - 12:00am
11:15am
11:15 am-
12:00 pm
Raise the Bar
Raise the Bar
Jon Taffer, President, and Star/Executive Producer - Nightclub & Bar Media Group, Spike TV’s “Bar Rescue”
Keynote
If there is anyone that can keep a bar from going belly up, it's Jon Taffer. Widely considered the greatest authority in the bar business, Taffer will bring his direct, no-nonsense approach to att...
Raise the Bar
11:15 am - 12:00 pm
SPEAKER:
Jon Taffer

President, and Star/Executive Producer
Nightclub & Bar Media Group, Spike TV’s “Bar Rescue”
Description:
If there is anyone that can keep a bar from going belly up, it's Jon Taffer. Widely considered the greatest authority in the bar business, Taffer will bring his direct, no-nonsense approach to attendees during this profoundly impactful keynote presentation. He'll share his strategies for eliciting just the right emotional reactions from your staff and your customers.
1:00pm
1:00 pm-
1:50 pm
The Wonders of Whiskey
The Wonders of Whiskey
Dr. Thomas Turner, Master of Whiskey - Diageo
Breakout Session
Whiskey is an essential spirit behind any bar and there are varieties and flavors popping up everywhere. In this session Turner will touch upon the production of whiskey, its history and the diffe...
The Wonders of Whiskey
Bar Mgmt & Bartending
1:00 pm - 1:50 pm
SPEAKER:
Dr. Thomas Turner

Master of Whiskey
Diageo
Description:
Whiskey is an essential spirit behind any bar and there are varieties and flavors popping up everywhere. In this session Turner will touch upon the production of whiskey, its history and the different styles. You will walk away with a better understanding of the flavor profiles of different whiskies and how different regions create certain whiskies in order to choose the most profitable whiskeys for your bar. Understanding your products is essential and there is no better person suitable to speak on the topic than a Master of Whiskey for Diageo.
1:00 pm-
1:50 pm
Gaining Revenue on Off Nights
Gaining Revenue on Off Nights
Sin Bosier, President & CEO - Gaslamp Events & Downtown Dolls
Breakout Session
Our weekend sales are great, but how can we boost sales before 9PM and during the week? How can we get more business from private parties, corporate events and special events? If you find yourself...
Gaining Revenue on Off Nights
Promotions & Marketing
1:00 pm - 1:50 pm
SPEAKER:
Sin Bosier

President & CEO
Gaslamp Events & Downtown Dolls
Description:
Our weekend sales are great, but how can we boost sales before 9PM and during the week? How can we get more business from private parties, corporate events and special events? If you find yourself asking these questions, then you need to attend this session. Learn how to set up a special events infrastructure, rate card and extend your sales force to sell your space.  
1:00 pm-
1:50 pm
Working with Visual-Based Platforms Online
Working with Visual-Based Platforms Online
Debbie Miller, Social Marketing Strategist - Social Hospitality
Breakout Session
Many consumers are abandoning text and letting pictures do the talking. Focusing on Pinterest, Instagram, Vine and YouTube, this session will highlight trends related to the current sensation of i...
Working with Visual-Based Platforms Online
Social Media
1:00 pm - 1:50 pm
SPEAKER:
Debbie Miller

Social Marketing Strategist
Social Hospitality
Description:
Many consumers are abandoning text and letting pictures do the talking. Focusing on Pinterest, Instagram, Vine and YouTube, this session will highlight trends related to the current sensation of image and video sharing. Brands will learn how to optimize these features to help drive buzz and brand awareness along with increase website traffic. You’ll learn what kind of images you should share, how you should engage with consumers and SEO basics that will help you get the most out of these channels.
1:00 pm-
1:50 pm
Technology Makes the Bar Go Round
Technology Makes the Bar Go Round
Bjorn Wallman, Founder & CEO - Once Interactive
David Long, Director of Security - TAO Group
Lance Craig, Director of Business Development - UrVenue
Alex Enes, Director of Daylife/Nightlife - Wynn Las Vegas
Breakout Session
Technology moves like the speed of light; how do you keep up? What is the right solution for your establishment? This session will discuss everything you need to make your venue a success from a t...
Technology Makes the Bar Go Round
Operations & Mgmt
1:00 pm - 1:50 pm
SPEAKER:
Bjorn Wallman
Moderator
Founder & CEO
Once Interactive
David Long
Panelist
Director of Security
TAO Group
Lance Craig
Panelist
Director of Business Development
UrVenue
Alex Enes
Panelist
Director of Daylife/Nightlife
Wynn Las Vegas
Description:
Technology moves like the speed of light; how do you keep up? What is the right solution for your establishment? This session will discuss everything you need to make your venue a success from a technical and online stand point. We will talk about the different alternatives when it comes to guest-lists, VIP reservations, tickets and how you can best manage your venue entrance. We will also discuss different types of software and how to integrate it with your online presence.
1:00 pm-
1:50 pm
You Had Me at Merlot: Train Your Staff in All Things Wine
You Had Me at Merlot: Train Your Staff in All Things Wine
Maia Gosselin, Owner & Managing Editor - Sip Wine Education, Massachusetts Beverage Business
Breakout Session
How confident and knowledgeable is your staff when it comes to selling wine? Are they actively up-selling or playing it safe? The more your staff knows the better. This seminar will cover a range ...
You Had Me at Merlot: Train Your Staff in All Things Wine
Beer, Food & Wine
1:00 pm - 1:50 pm
SPEAKER:
Maia Gosselin

Owner & Managing Editor
Sip Wine Education, Massachusetts Beverage Business
Description:
How confident and knowledgeable is your staff when it comes to selling wine? Are they actively up-selling or playing it safe? The more your staff knows the better. This seminar will cover a range of topics including varietal breakdowns, vintages, current trends, interesting history and more. Additionally, this session will address how to confidently discuss wine with customers and manage a range of situations from offering recommendations to chatting about trends to handling a wine that's being sent back.
1:00 pm-
1:50 pm
Closing Time! Managing Social Behavior
Closing Time! Managing Social Behavior
Alan Zajic, Principal - AWZ Consulting
Russell Kolins, Vice Chairman - ASIS Hospitality, Entertainment and Tourism Council
Breakout Session
One of the most critical times in any bar or nightclub is the time leading up to and the actual closing of a venue. Whether you are mandated by local ordinances or have the ability to extend past ...
Closing Time! Managing Social Behavior
Customer Experience & Liability
1:00 pm - 1:50 pm
SPEAKER:
Alan Zajic

Principal
AWZ Consulting
Russell Kolins

Vice Chairman
ASIS Hospitality, Entertainment and Tourism Council
Description:
One of the most critical times in any bar or nightclub is the time leading up to and the actual closing of a venue. Whether you are mandated by local ordinances or have the ability to extend past closing time, it can be problematic if not monitored and proactively managed. This session will examine the common closing time security problems and suggest practical and reasonable social behavior management at this incident rich “witching hour”.
2:00pm
2:00 pm-
2:50 pm
Farmer's Market Mixology
Farmer's Market Mixology
Darren Crawford, Mixologist - Bourbon & Branch
Breakout Session
The rise in craft cocktails is evident, and with this exciting trend fresh ingredients cannot be ignored. During this session, Mixologist Darren Crawford will explain why using fresh, organic ingr...
Farmer's Market Mixology
Bar Mgmt & Bartending
2:00 pm - 2:50 pm
SPEAKER:
Darren Crawford

Mixologist
Bourbon & Branch
Description:
The rise in craft cocktails is evident, and with this exciting trend fresh ingredients cannot be ignored. During this session, Mixologist Darren Crawford will explain why using fresh, organic ingredients is best for your beverage program. He’ll provide tips to overcome the obstacle of cost and advice on how to craft great drinks in a timely manner.
2:00 pm-
2:50 pm
Know Who You Are
Know Who You Are
Jordan Ruemler, Marketing Director - Splash Bar
Breakout Session
This seminar will demonstrate how to brand your venue for success, as well as how to make the maximum profit. Jordan Ruemler will start with the basics of building an identifiable brand with a mi...
Know Who You Are
Promotions & Marketing
2:00 pm - 2:50 pm
SPEAKER:
Jordan Ruemler

Marketing Director
Splash Bar
Description:
This seminar will demonstrate how to brand your venue for success, as well as how to make the maximum profit. Jordan Ruemler will start with the basics of building an identifiable brand with a mission statement that makes a lasting impression on your target demographic. Next Ruemler will show you how to develop your brand into a viable living and breathing entity. Attendees will leave with an understanding of how to profit from the brand using the perceived value that comes from the brand once established.  
2:00 pm-
2:50 pm
Talking With Not at Your Customers
Talking With Not at Your Customers
Tricia Fischenich, Hospitality Management - Best Western International
Michael Lunday, Sr. Hospitality Management Trainer - Best Western International
Breakout Session
Your guests are talking about you and they’re doing it in some very public formats such as Facebook, Twitter, Yelp and more. The question is are you part of the conversation or are you letting ...
Talking With Not at Your Customers
Social Media
2:00 pm - 2:50 pm
SPEAKER:
Tricia Fischenich

Hospitality Management
Best Western International
Michael Lunday

Sr. Hospitality Management Trainer
Best Western International
Description:
Your guests are talking about you and they’re doing it in some very public formats such as Facebook, Twitter, Yelp and more. The question is are you part of the conversation or are you letting this customer service opportunity pass you by?  This team of hospitality trainers will lead you in a discussion around which conversations to participate in, how quickly to respond and who should manage responses.
2:00 pm-
2:50 pm
Keeping Rockstar Employees
Keeping Rockstar Employees
Tom Mirisola, General Manager - Oceans 234
Breakout Session
It is rare that the rockstar employee just walks through your door; you must develop your own.  Retaining the rockstar employee has everything to do with consistency. For Tom Mirisola, retaining ...
Keeping Rockstar Employees
Operations & Mgmt
2:00 pm - 2:50 pm
SPEAKER:
Tom Mirisola

General Manager
Oceans 234
Description:
It is rare that the rockstar employee just walks through your door; you must develop your own.  Retaining the rockstar employee has everything to do with consistency. For Tom Mirisola, retaining an extraordinary employee has always been easy. As long as consistent training, clear expectations, and instant discipline are maintained all employees are consistently happy. Learn from a seasoned industry professional on how to acquire and retain grade-A employees by way of key core values, hospitality, quality and attention.
2:00 pm-
2:50 pm
Success with Cider
Success with Cider
Jeff Cioletti, Editor in Chief - Beverage World
Breakout Session
After centuries as a beverage alcohol option in the U.S., cider is finally having its moment. With explosive, high-double-digit growth, innovation and acquisitions by the largest brewers in the co...
Success with Cider
Beer, Food & Wine
2:00 pm - 2:50 pm
SPEAKER:
Jeff Cioletti

Editor in Chief
Beverage World
Description:
After centuries as a beverage alcohol option in the U.S., cider is finally having its moment. With explosive, high-double-digit growth, innovation and acquisitions by the largest brewers in the country, cider is meeting consumers' demands for new flavor experiences. In this session Jeff Cioletti will detail sales trends and the range of style varieties available in this dynamic segment. The presentation also will examine how the cider boom is encouraging consumers to explore other artisanal alcohol categories.
2:00 pm-
2:50 pm
On-Premise Beverage Licensee Issues You Need to Know
On-Premise Beverage Licensee Issues You Need to Know
John Bodnovich, President - American Beverage Licensees
Breakout Session
John Bodnovich will provide an overview of current on-premise beverage licensee issues that are imperative for bar owners to take notice of. A main focus will be on the NTSB's recommendation for s...
On-Premise Beverage Licensee Issues You Need to Know
Customer Experience & Liability
2:00 pm - 2:50 pm
SPEAKER:
John Bodnovich

President
American Beverage Licensees
Description:
John Bodnovich will provide an overview of current on-premise beverage licensee issues that are imperative for bar owners to take notice of. A main focus will be on the NTSB's recommendation for states to lower the BAC for drunk driving to .05. Other small business issues such as minimum wage legislation and payment card swipe fee issues will be discussed. This session will also include suggestions on how on-premise licensees can engage in grassroots activities, including dos and don'ts when it comes to interacting with elected officials and their staff.
3:00pm
3:00 pm-
3:50 pm
Best of Both Worlds: Beer Cocktails
Best of Both Worlds: Beer Cocktails
Francesco Lafranconi, Executive Director of Mixology & Spirits Education - Southern Wine & Spirits
Adam Seger, Corporate Mixologist - Ipic Entertainment
Breakout Session
With the craft beer boom continuing into 2014, there has never been a better time to sell beer. But, if you¹re not a beer bar no need to worry. Southern Wine & Spirits Mixologist, Francesco Lafra...
Best of Both Worlds: Beer Cocktails
Bar Mgmt & Bartending
3:00 pm - 3:50 pm
SPEAKER:
Francesco Lafranconi

Executive Director of Mixology & Spirits Education
Southern Wine & Spirits
Adam Seger

Corporate Mixologist
Ipic Entertainment
Description:
With the craft beer boom continuing into 2014, there has never been a better time to sell beer. But, if you¹re not a beer bar no need to worry. Southern Wine & Spirits Mixologist, Francesco Lafranconi, and Mixologist/ Beertails pioneer Adam Seger are here to explain, and demonstrate how creating tasty beer cocktails can increase profits. Whether it be mixing individual beer styles and flavors or creating beertails with alcohol and spirits, beer-inspired creations can keep you on the cutting edge of one of the fastest growing trends in the business.
3:00 pm-
3:50 pm
Cash in on Happy Hour and Late Night Promos
Cash in on Happy Hour and Late Night Promos
Michael Galatte, Director of Marketing - Ellis Island Casino/Villiage Pub
Breakout Session
Why just be happy for an hour? Topics discussed will include using the power of social media combined with in-house marketing to drive sales and different approaches employers can take to cash in ...
Cash in on Happy Hour and Late Night Promos
Promotions & Marketing
3:00 pm - 3:50 pm
SPEAKER:
Michael Galatte

Director of Marketing
Ellis Island Casino/Villiage Pub
Description:
Why just be happy for an hour? Topics discussed will include using the power of social media combined with in-house marketing to drive sales and different approaches employers can take to cash in on these two important timeframes to increase guest counts.  There is an entire market out there consisting of late night cravings and happy hour imbibers and Michael will dive into how to promote, engage, and retain your customers or as he likes to call them “raving fans and advocates.”
3:00 pm-
3:50 pm
Best Practices for Location-Specific Opportunities
Best Practices for Location-Specific Opportunities
Andre Kay, CEO - Sociallybuzz, Inc
Breakout Session
Learn how brands can take advantage of multiple location based social channels to increase reach and engagement with the right customers. This breakout session will explore how location based so...
Best Practices for Location-Specific Opportunities
Social Media
3:00 pm - 3:50 pm
SPEAKER:
Andre Kay

CEO
Sociallybuzz, Inc
Description:
Learn how brands can take advantage of multiple location based social channels to increase reach and engagement with the right customers. This breakout session will explore how location based social channels can affect your business' reputation, loyalty and sales. Receive feedback, tips and inside information about the top social channels. We will also discuss the importance of investing time in specific location based channels to help localize your reach and marketing initiative.
3:00 pm-
3:50 pm
The Affordable Care Act: How it Could Affect Your Bottom Line
The Affordable Care Act: How it Could Affect Your Bottom Line
David T. Denney, Founder - FoodBevLaw.com
Breakout Session
The Affordable Care Act (“Obamacare”) has caused confusion for many.  2014 is the year in which businesses must determine whether they are subject to the Act, and if so, to whom they must off...
The Affordable Care Act: How it Could Affect Your Bottom Line
Operations & Mgmt
3:00 pm - 3:50 pm
SPEAKER:
David T. Denney

Founder
FoodBevLaw.com
Description:
The Affordable Care Act (“Obamacare”) has caused confusion for many.  2014 is the year in which businesses must determine whether they are subject to the Act, and if so, to whom they must offer health insurance. Uncertainty has made it extremely difficult to prepare for the January 1, 2015, implementation date.  Operators must understand what compliance means for them, and how it could impact their bottom line.  Attorney David Denney, whose law practice focuses on the hospitality industry, will discuss how to determine whether you are required to offer health insurance, the penalties for noncompliance, and the costs associated with finding and implementing a compliant plan.
3:00 pm-
3:50 pm
Get the Right Kitchen Equipment
Get the Right Kitchen Equipment
Chaz Brown, Founder - Soul of the Space Culinary
Breakout Session
Food programs in bars are huge revenue drivers and on average keep guests 52 minutes longer.  However, most bars have limited space in their kitchens. Therefore, you need to know what equipment i...
Get the Right Kitchen Equipment
Beer, Food & Wine
3:00 pm - 3:50 pm
SPEAKER:
Chaz Brown

Founder
Soul of the Space Culinary
Description:
Food programs in bars are huge revenue drivers and on average keep guests 52 minutes longer.  However, most bars have limited space in their kitchens. Therefore, you need to know what equipment is best for your bar or nightclub. If you aren’t cooking with the right machinery, items become lackluster, sending customers elsewhere; ultimately costing you money and sucking your revenue dry.
7:00pm
7:00 pm-
9:00 pm
Nightlife Pass: Commonwealth (Downtown Vegas Bar)
Nightlife Pass: Commonwealth (Downtown Vegas Bar)
Commonwealth // Parties
Offer: $1 bottles of Pabst.  Every bottle cap will have a playing card. Best hand of cards @ 9pm wins a prize! Commonwealth features three bars—a main long bar on the main level; a roof...
Nightlife Pass: Commonwealth (Downtown Vegas Bar)
Nightlife Pass
Commonwealth
7:00 pm - 9:00 pm
Description:
Offer: $1 bottles of Pabst.  Every bottle cap will have a playing card. Best hand of cards @ 9pm wins a prize! Commonwealth features three bars—a main long bar on the main level; a rooftop garden bar; and a Prohibition-era speakeasy style private room called The Laundry Room, accessible only to guests with a reservation. The rooftop patio offers great views of Fremont East and plenty of seating. Inside, you’ll find a great beer selection and an tasty craft cocktail menu. Make sure to look around. Commonwealth has a lot of cool design elements, including custom bar taps and interesting furnishings. Additional Sponsor: Which Pass Should I Buy? Access this offer with a Nightlife Pass! The Nightlife Pass is included in the following packages: ...
9:00pm
9:00 pm-
4:00 am
Platinum Party: Top 100 Party at XS with David Guetta
Platinum Party: Top 100 Party at XS with David Guetta
Encore // Parties
Don't miss David Guetta at the 2014 Top 100 Party at XS, the Nightclub at Encore!    David Guetta has sold over six million albums and 15 million singles worldwide. In 20...
Platinum Party: Top 100 Party at XS with David Guetta
Platinum Parties
Encore
9:00 pm - 4:00 am
Description:
Don't miss David Guetta at the 2014 Top 100 Party at XS, the Nightclub at Encore!    David Guetta has sold over six million albums and 15 million singles worldwide. In 2011, Guetta was voted as the #1 DJ in the 'DJ Mag Top 100 DJs' fan poll. XS nightclub provides an elegant and passionate club environment that surrounds Encore's sparkling pool. Earning the No. 1 Spot on the 2013 Top 100 List, XS is proud to host the 2014 Top 100 Platinum Party honoring and celebrating the Top 100 nightlife venues in the country. This can't-miss event is one of our industry's biggest events of the year!         Complimentary cocktails and beers provided by our Platinum Sponsors during private hours:   ...
10:30pm
10:30 pm-
12:00 am
Nightlife Pass: Surrender Nightclub
Nightlife Pass: Surrender Nightclub
Encore // Parties
Free admission for Nightclub & Bar Show badge holders on Wednesday March 26, 2014!  Surrender's plush indoor atmosphere radiates with excitement as go-go dancers surround VIP tables. The sexy ye...
Nightlife Pass: Surrender Nightclub
Nightlife Pass
Encore
10:30 pm - 12:00 am
Description:
Free admission for Nightclub & Bar Show badge holders on Wednesday March 26, 2014!  Surrender's plush indoor atmosphere radiates with excitement as go-go dancers surround VIP tables. The sexy yet intimate setting is accented by the club's signature icon: a 90-foot snake that hovers over the back bar.   Which Pass Should I Buy? Free admission to Surrender is part of the ALL-NEW Nightlife Pass. The Nightlife Pass is included in the following packages: VIP Pass Conference Plus Pass Expo Plus Pass    
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