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Breakout Sessions
MONDAY, MARCH 8 • 10:30–10:50 AM
ROOM N119 | Opening Kick Off and Welcome Address: Jon Taffer, Chairman and President, Nightclub & Bar Media Group
MONDAY, MARCH 8 • 11:00–11:50 AM
- ROOM N110
Mastering the Fine Art of Bartending with Style
Moderator: Livio Lauro, National President, United States Bartenders’ Guild
Master the fine art of gracious service geared towards bartending with style and etiquette. Learn bartending techniques from USBG’s new world and old world bartender members. In recent years, so much focus has been emphasized only on the cocktail itself. “The Guild” is committed to promote proper techniques and professional etiquette, as well as the fine art of aesthetically appealing garnishes, that will give you and your staff, the fundamental tools to become a “world-class” Bartender.
- ROOM N116
Stay Strong to Succeed
John McDonnell, Chief Operating Officer, Patron Spirits International
John McDonnell, Patrón Spirits Chief Operating Officer, shares the business philosophy that has helped his brands to grow, even in challenging times, with thoughts for how retailers can use it to succeed.
- ROOM N117
What to Look for in a General Manager: Is Your GM “Doing ‘His’ Best or
Doing the Best?
Robert Casillas, President, Monsoon Group of Las Vegas
Are you getting your money’s worth? Are you demanding enough of your GM and management staff? Do some soul searching on this subject with Robert Casillas. Know what you should expect from your existing and or future GM! And even find out where to look when and if you may ever be in the need of one…a good one. - ROOM N119
Champion’s Panel: Maximizing Beverage Sales
Moderator: Jon Taffer, Chairman, Taffer Dynamics
Panelists: Barry Gutin, President, Cuba Libre Restaurants; Shane Young, President, Overtime Management Group; and others
This year’s “Champion’s Panel” brings you the nation’s best operator cocktail, beer and wine merchandisers who will share their secrets for maximizing beverage sales. Learn the success stories and techniques needed to develop highly profitable specialized mixed cocktail, martini, shooter, bomb, bottle service, beer and other monster sales boosters!
MONDAY, MARCH 8 • 1:00–2:00 PM
ROOM N119 | Super Session: Effective Beverage Promotions & Marketing Strategies
Click here for SUPER SESSION descriptions
MONDAY, MARCH 8 • 2:15–3:15 PM
ROOM N112 | Keynote Session: 2010 Nightclub & Bar Top 100 Panel: Who’s Succeeding and How
Click here for KEYNOTE SESSION descriptions
MONDAY , MARCH 8 • 3:30–4:20 PM
- ROOM N109
Find Hidden Money in Your Food & Beverage Menus
Mark Vidano, Vice President of Operations, MarkeTeam, Inc.
You’re missing out on revenue & profit if you’re simply “designing” your food & beverage menus or laying out copy. Learn how to use your P&L and customer’s menu scanning habits to correctly engineer your food and beverage menus/materials for sales & profit! Learn the secrets of professional menu engineering from a panel of National Chains and come away with executable techniques that will immediately boost your sales.
- ROOM N110
Online Marketing Strategies to Increase Guest Frequency and Sales
Rolf Gehrung, Regional Vice President of Sales, Fishbowl
Learn how easy it is to use online marketing to increase sales and drive traffic to your operation. This session shows you how to navigate the online marketing world and teaches you how to create online marketing buzz for your business. Attend and get tried-and-true marketing campaigns that offer value to your guests and keep them coming back for more. Topics will include email , online marketing and social media.
- ROOM N116
What’s New, What’s Now, What’s NEXT: Brands on the Verge of Explosion
Carlo Barone, OneBarUsa
Learn the importance of following and stocking up on emerging brands in your establishment. Hear how to find them and why they are critical to your ongoing success.
- ROOM N117
Building Your Business with a Tight Music Format
Wyatt Magnum, President, CMS and Magnum Music Group
Music means more than ever. If you play any type of music in your establishment, then this seminar is a must-attend. Join Wyatt Magnum, the nation’s most renowned music designer as he unlocks the secrets to gaining more control of your background and foreground entertainment and d.j. presentations. Learn powerful tools to increase your guest length of stay and behavior to improve your bottom line through profitable, customized, computerized music programs.
- ROOM N119
Cutting Costs without Killing the Patient
Tim Johnson, President, Tim Johnson & Associates LLC
Find more gold in your business! If you want to be more profitable, and right now the only thing that makes sense is to cut your costs? Great! But before you pull the scalpel out, knowing the proper combination to reduce costs and protect your business is critical. This session provides the specific knowledge you need to implement an effective, properly balanced program without flatlining the patient. Learn techniques to calculate your true costs, work with local distributors and national account teams, identify the data that will cut through the clutter and the process you need to find the hidden gold in your business.
TUESDAY, MARCH 9 • 10:00–11:00 AM
ROOM N119 | Super Session: Training in 2010 & Beyond
Click here for SUPER SESSION descriptions
TUESDAY, MARCH 9 • 11:15 AM–12:00 PM
ROOM N112 | Keynote Session: The Road Ahead: Legislative & Regulatory Challenges in 2010
Click here for KEYNOTE SESSION descriptions
TUESDAY, MARCH 9 • 1:00–1:50 PM
- ROOM N109
Social Media Marketing in the Hospitality Industry
Craig Lazar, Partner, and Jonathan Hall, Partner, American Pop Digital and Panel
“Speaking with” and not “talking at” consumers offers an opportunity to spark honest discussions involving your business. Translating the exciting live experience to a receptive crowd is a powerful way to spark word of mouth pass-along. Social Media Marketing offers an opportunity to forge lasting relationships with “Key Influencers” and create a lasting presence online in addition to issuing timely calls-to-action. Learn the various online channels of social media and become engaged with relevant conversations with your customers. A step-by-step approach will help spread your presence and promotions! - ROOM N110
Crafting a Money Making Wine Program
Jay Fletcher, Executive Director of Fine Wine, Southern Wine & Spirits
of Colorado
Master Sommelier Jay Fletcher will guide you through some proven principals to increase wine sales, cut costs and increase profits. Jay will discuss buying strategies, wine list formatting, staff training, efficient storage, proper glassware and correct wine selections to help you move forward with a money-making wine program.
- ROOM N116
Cashing in on Celebrity Appearances
Mike Esterman, Agent to the Stars
Join Mike Esterman, Agent to the Stars, and his celebrity guests, to hear how to increase guest traffic and profits with celebrity and reality star appearances at your club or event. These out of the box promotions boost excitement and energy for patrons who clamber to meet these stars they’ve come to know and love through TV alone.
- ROOM N117
Business Changing Nightclub Management Tactics
Jonathan Spadafora, Kitchen Sink Entertainment
Join us as we walk through recent case studies involving the re-branding and launch of a 28,000 square foot casino nightclub and the establishment of a marketing program for an independent restaurant group. Attend and learn the 3 mistakes most operators make and discuss how you can avoid them to improve long-term customer traffic and profitability in your own business.
- ROOM N119
Beverage Program Essentials to Increase Your Sales
Patrick Henry, President, Patrick Henry Creative Promotions
Industry legend Patrick Henry will share insights on how to create a successful beverage merchandising program with a positive environment for employees that will increase your sales and profits. Henry provides proven ideas to create a solid and profitable beverage program that will give your business an important competitive edge. This fast-paced, exciting seminar will share effective promotional concepts, how to maximize your beverage program.
TUESDAY, MARCH 9 • 2:00–2:50 PM
- ROOM N109
Squeezing Maximum Service & Productivity from Your Beverage Alcohol Suppliers
Thomas Fox, Partner, CM Profit Group
Your suppliers have resources that can help drive your beverage alcohol volume and profit. Learn how to maximize their investment in your business and how their service can benefit your consumers. Attend and dive into the consultative services beverage alcohol suppliers provide to premise retailers and come away with insights to ensure that you’re getting your fair share of those resources.
- ROOM N110
FEATURED SESSION: Powerful Food & Beer Pairing Programs
George Reisch, Brewmaster, Anheuser-Busch
Super Session, 5th generation Brewmaster George Reisch will discuss proper beer pouring and presentation, cooking with beer, beer/food and beer/cheese pairings, multiple course beer/food pairing dinners, and beer related imagery on menus. Today’s hospitality professionals need to emotionally embrace and talk about beer history, beer ingredients, beer styles, and beer/food pairings with the guests to establish great “point of difference” beer programs to entice folks to “come on in”. - ROOM N119
Moving Employees from ‘Whatever’ to ‘Whatever it Takes’
James Auerbach, Vice President, Rum Runners USA and Showtime Events, and Dave Yasnoff, Managing Partner, Hype Promotions
Tired of servers who won’t “serve” or bartenders who just go through the motions? This seminar is packed with ideas, tools and templates to help you implement contests and reward programs designed to enhance service, build sales and lower costs, including many easy-to-implement ideas that can be used immediately at little or no cost. Don’t wait until they leave, ’send flowers to the living!’
TUESDAY, MARCH 9 • 3:00–3:50 PM
- ROOM N109
Competitive Mixology: Making Competitions Profitable
Alex Velez, Mixologist, Progressive Bar Las Vegas
Bartender competitions will fill your business with the bartenders and staff of your competition! They also provide exciting, fun and profitable events. In this session Alex will teach you how to make your competitions profitable and fun, how to compete in national and international competitions, rules from differing competitions and how to compete. Don’t miss this exciting opportunity to infuse fun and energy into your operation.
- ROOM N110
Building Your Bar/Brand Through Word-of-Mouth Marketing
Ted Wright, Managing Partner, Fizz
You’ve heard the hype and you’ve read the stories, now learn how spirits brands as well as bars are creating huge profits through Word-of-Mouth Marketing. You’ll learn the basics, big ideas and best practices that will help you design successful campaign that creates phenomenal volume growth by activating your army of raving fans and happy customers.
- ROOM N116
Turning Big Games into Big Business: Making Sports
Marketing Pay Off
Charlie Greener, Harborage International Inc.
Join Charlie Greener and Mike Grosser as they share ways to maximize your resources to get the most bang for your marketing buck. They will discuss everything from getting back to the basics to internet marketing that is sure to take your sports bar to the next level.
- ROOM N117
Breaking the On-Premise Code: Drilling Down with Actual Sales Data and Category Management
Brian Barrett, President/CEO – GuestMetrics and Ken Rosenberg, Vice President of Sales, Wine – Republic National Distributing Company
The presentation will examine the current state of the on-premise industry and help operators and suppliers develop a better understanding of the trends impacting the business. Join us and discuss the use of on-premise data in developing effective Category Management initiatives and programs to analyze trends, price points and overall brand health. - ROOM N119
Behind the Scenes of Success
Moderator: Bryan Bass, Director of Brand Development, Nightclub & Bar Panelists: Jason Strauss, Partner, TAO Nightclub & Beach, LAVO Restaurant & Nightclub (Las Vegas), Marquee Nightclub, Avenue Lounge (New York) and Jesse Waits, Partner, XS Nightclub, Tryst Nightclub, Drai’s After Hours (Las Vegas), Drai’s Hollywood (Los Angeles)
Go behind the scenes with two of Las Vegas’ most successful nightlife minds and back-to-back winners of Nightclub & Bar’s Operator of the Year Award in Jason Strauss and Jesse Waits. Learn how these two have raised the bar on Las Vegas nightlife and hear their secrets for managing the two most profitable nightclubs in the country. The session will be moderated to allow for an extended Q&A period.
TUESDAY, MARCH 9 • 4:00–4:50 PM
- ROOM N109
All Bartenders Are NOT Created Equal
Scott Young, President, www.ExtremeBartending.com
Guests remember great bartenders and terrific bartender experiences. Learn how to achieve new levels of service and style with surefire ways to give customers a show they’ll remember, spend more money, and return to your bar again and again. Attend this session and discover seven things most bartenders don’t do enough of, how to attract customers, and how extreme service and entertainment lead to extreme profits. DVD Prizes will be awarded for participation in the seminars…not to be missed!
- ROOM N110
Wild Nights in the Neighborhood: GrowingYour Business with Powerful Local Marketing Programs
Emily Craver, Owner, Bar Stars LLC
In today’s economy, bars and nightclubs in smaller markets, or operations that target only specific segments of the community must learn to diversify or risk failure. This session provides creative and low-risk solutions to fostering community growth including specific examples of proven low-risk attendance building promotions and events for smaller environments, why the best ideas can fall flat and how to turn your staff and customers into your promotional partners.
- ROOM N116
It’s a Tenant’s Market: Tips for Negotiating in the New World Order
Moderator: Alex Picken, Owner, Picken Real Estate and Nightlife Brokerage
Panelists: Terrance Flynn, Owner, re: Legal Rep. Flynn and Flynn Eddie Dean, Owner/Managing Partner, Pacha Nightclub NYC Ronen Kamanitz, Owner, HGR Group Steve Salvesen, Owner, RIP, Top Architects Sal Tomasino, Owner, All Season Protection
Attend as this practitioner panel returns to Vegas to discuss the new economy. Panel members will review how to take advantage of these times in acquiring new venues and where and how to find great deals on real estate leases and sales, businesses sales, insurance, architectural services and legal and staffing services. - ROOM N117
I Need Capital. Now What?
Diane Naczi, Senior VP of Marketing, Capital Access Network, Inc.
Every club/bar needs capital at some point, especially in a declining economy. Find out what year over year sales trends are telling us about the sector’s potential ability to access capital. Get new ideas: what other owners are doing to get capital, new capital options and how successful owners are using the capital that they have. Leave with perspective and options that can help you rethink your strategy and create a successful future.
- ROOM N119
Developing a Bottle Program to Increase Profits
Moderator: Bryan Bass, Questex Media Group
Panelists: Marklen Kennedy, Managing Director of Daylife for Tao Group, Lavo Beach and Tao Beach; Jason Habel, Senior Nightlife Host, Hard Rock Hotel
To build clientele and generate revenue, you have to create value. In other words, you can’t just sell the bottle, you have to sell the experience. Join a panel of VIP service experts to learn how bottle service has adapted with the recession, how it has progressed and changed in recent years, and how it can be used to bring more profit to the bottom line in your venue.
WEDNESDAY, MARCH 10 • 10:00–11:00 AM
ROOM N110 | Super Session: Boosting Business with Better Bar Skills
Click here for SUPER SESSION descriptions
WEDNESDAY, MARCH 10 • 11:15 AM–12:00 PM
ROOM N112 | Keynote Session: Dan Aykroyd
Click here for KEYNOTE SESSION descriptions
WEDNESDAY, MARCH 10 • 1:00–1:50 PM
- ROOM N109
Ethics & Pleasure in the Modern Mixology Age
Allen Katz, Director of Mixology & Spirits Education, Southern Wine & Spirits
of New York
Join Allen Katz for a playful and lively discussion on the ethics of the modern mixologist. Should there be a moral code for working with Suppliers, accepting gifts and compensation, and when and how should these relationships be disclosed? As the bartender increasingly becomes tied to and associated with specific brands, what benefits do ‘consultants’ warrant and when does ‘sponsorship’ cross a principled line?
- ROOM N110
Kevin Brauch’s Killer Hits and Misses!
Kevin Brauch, The Thirsty Traveler and Field Reporter on Iron Chef America
Kevin’s had drinks in thousands of bars, clubs and restaurants around the world, and as much as they’re each different – there are a lot of similarities. Learn from this former bartender what he believes are the best and worst things you can do in your establishment to keep or kill a patron’s business.
- ROOM N116
WINE 101: Increased Revenue for Your Establishment
Jason Doyle, CEO, Doyle Restaurant Group and The Wine Loft Wine Bar
Although the world of wine sales can be over whelming, the pay off can be a significant revenue source for your establishment. This informational session has been designed to provide you with the essential knowledge you need without the fluff for more serious wine enthusiasts. In this key session, you will learn how assemble a thorough wine list, how to price it, how to educate your staff and how the program will impact your business.
- ROOM N117
Applying Big Business Strategy to Your Small Business Operation
John DeCoster, CEO; Steve Ury, Manager, Psychotropic Industries, Inc.; and Mira Chen, General Manager, Trip
This important program was developed specifically for owner/operators or managers of bars and clubs with annual sales under 2M. This session is designed to provide strategies for staying competitive in today’s challenging economy and to leave you with specifically designed actions you can take now to streamline your operation and drive new revenue, including detailed marketing and promotional strategies, inventory control and optimization tactics, and general management best practices.
- ROOM N119
Innovation & Cocktail Trends from Around the Globe
Simon Ford, Director of Brand Education and Trade Outreach, Pernod Ricard USA; Francesco Lafranconi, Director of The Academy of Spirits & Fine Service, Southern Wine & Spirits; Max Warner, Global Band Ambassador for Chivas Regal and Plymouth Gin; and Jim Meehan, Writer, Food & Wine Magazine and Bartender, PDT,
New York
Innovation from behind the bar and creative cocktails are currently making headlines and pushing the bar and mixology industry forward. This exclusive panel of global drinks experts will share with you some of today’s latest trends, hottest ingredients and innovative drink concepts that they have picked up on their travels. They will share new drink recipes, creative techniques and service ideas that are changing drinking culture worldwide. A star-studded experience that’s not to be missed!
WEDNESDAY, MARCH 10 • 2:00–2:50 PM
- ROOM N109
Pack Your Establishment with Monster “New Customer” Programs
Shane Young, President, Overtime Management Group
Add new life to your business when you bring new faces through the door! A comprehensive fast paced discussion of proven tactics to multiply new customer visits to your business. You’ve got your act together, let’s get them in to see the show.
- ROOM N110
VIP Treatment=VIP Profits
Robert Casillas, President, and Shane Hamilton, VP of VIP Hosting & Services, Monsoon Group of Las Vegas
Everyone wants to be a VIP, now find out how to make them pay! Whether you operate in a major market or middle America, this session shows you how to create high-end service and atmosphere. From VIP bottle service to VIP cards and events, you’ll get creative ideas to make patrons feel (and spend) like VIPs.
- ROOM N116
Responsible Alcohol Service
Organized by Nevada Restaurant Association
The challenges surrounding alcohol service have increased dramatically. All members of your establishment’s staff must understand their liability regarding alcohol service. This session will show you how to ensure your company is compliant and responsible when serving alcohol to your guests. Learn the basic principles in preparing your employees to keep your operation and your customers safe.
- ROOM N117
Profit From Every Drop!
Michael Cann, CEO, TapDynamics and John Soler, Managing Director,
Micro Matic USA
What if you had the opportunity to employ a new Virtual Draught Beer Mgr who would proactively manage this segment of your business 24/7/365? What if this Virtual Draught Beer Mgr offered you the opportunity to increase revenue, reduce costs while proactively driving employee behavioral improvement? Despite the current economic climate, combining cutting-edge technology with significant advances in draught beer equipment solutions, plan on attending this session that will reveal the success that large multi-unit operators as well as independent locations have and continue to experience with this break though service proposition.
- ROOM N120
Fresh Ingredients: Making “Cents” of It
Dale DeGroff, King Cocktail, Award-Winning Author/Consultant and Founding Member, Beverage Alcohol Resource; and Tony Abou-Ganim, The Modern Mixologist
A cutting-edge cocktail program has to begin with the introduction of fresh ingredients. Classic fizz and sour recipes must employ fresh lemon and limejuices. Best of all, they might actually be cheaper with fresh juices than with bag-in-the-box sour mixes. Dale DeGroff, formerly of New York’s Classic Supper Club The Rainbow Room, and Tony Abou-Ganim, formerly of the Bellagio Hotel and Casino, recount their experiences with high volume operations that employed fresh juices and demonstrate why “going fresh” is the way to on-premise success in 2010.
WEDNESDAY, MARCH 10 • 3:00–3:50 PM
- ROOM N109
Things that Could Kill Your Bar: A Guide to Legal Liability in a Bar/Nightclub Setting
Michael Pepperman, Esq., Obermayer Rebmann Maxwell & Hippel
Bar operators often overlook one of the most important components in ensuring long term success and growth: limiting liability to eliminate exposure from potential lawsuits and violations. Attend this session to learn different methods to assess, address, and reduce potential liability areas in your business. Mr. Pepperman will present practical and detailed information to help you avoid common pitfalls that could end up saving you many thousands of dollars….and even your entire business. From the way your staff is trained to your supervisory methods, from commonly overlooked areas of potential liability to wrongful termination and harassment law suits to fully understanding premises liability, this session will be a highly valuable and useful tool for protecting your business from a variety of costly legal problems..
- ROOM N110
How to Leverage Consumers Ever-Growing Interest in Beer
Julia Herz, Craft Beer Program Director, Brewers Association
Many changes have occurred in the common perception of beer and yet it still remains America’s top selling fermented beverage surpassing sales of wine and spirits combined. Today’s beer consumers are more experimental with their purchases, and are interested in drinking a variety of local, regional and national brands. Nightclub and Bar operators have a huge opportunity to leverage and capitalize on today’s increased interest in the diversity of craft beer available today. This session will provide you with the latest information on how to approach purchasing and presentation decisions for beer that will help operators increase sales and attract more affluent craft beer lovers. Learn why media and consumer interest on craft beer and food pairings is a huge opportunity for Nightclubs and Bars, and how beer compares to wine and spirits in terms of sales. Find out who is drinking beer and specific information on the different segments within the beer category.
- ROOM N116
DJs: Hiring the Quality Entertainment You Need for the Right Price
Nick Hahn, Director of Marketing & Distribution, Promo Only, Inc.
Million dollar nightclub investments can be destroyed by the wrong, or an inferior DJ. Whether your business uses performance DJs, “big name” DJs, video DJs, and regular Club/mobile jocks, choosing the right one can be the difference between success and failure. This important session provides the criteria and systems needed to choose the right DJ(s) for your venue and special events to increase overall profits and protect your investment.
- ROOM N117
Training Your Servers to Develop Repeat Business
Will Knapp, Marketing & Promotions Director, Cabanas Beach Bar and Grill
Marketing is never easy, but when you can focus your efforts on likely customers, you save yourself a ton of time, money and effort. And who’s a more likely customer than that first-time visitor? Learn Will’s proven, easy methods for developing that first-timer into a lifelong customer including 10 specific server training methods that will make customers feel more welcome prompting their return, the importance of repeat customers, how employee retention impacts guest loyalty and specific steps to create loyalty and make customers feel a part of your business.
- ROOM N119
Spirits Tasting for Profit
Paul Pacult, Founding Member, Beverage Alcohol Resource, LLC
This seminar will show on-premise owners/managers how to stimulate bigger bar profits through staff education on spirits. When servers “own” spirits knowledge through direct experience and tasting, they invariably sell more spirits to their customers, often by going “upmarket”. The key is to empower your staff to become educators as well as servers. This cutting-edge seminar will, one, demonstrate through Pacult’s unique tasting system how to inspire servers and, two, how to implement such a program today for bigger profits tonight.
WEDNESDAY, MARCH 10 • 4:00–4:50 PM
- ROOM N109
Celebrations: Dollars for Your Business
Sam Sameni, President, Sameni Entertainment Group (Venues include: Wish Ultralounge- Top 100, Joyce Nightclub and Brownstone Restaurant & Lounge)
Learn how to generate revenue for your business by helping people celebrate their birthdays, engagements, weddings, bachelor/bachelorette parties by gathering the important dates that people celebrate. Hear numerous examples of how to collect the data and how to turn those dates into dollars.
- ROOM N110
How to Leverage Social Networks, Blogs and Widgets for Your Business
Jonas Halpren, Publisher, Drink of the Week
Facebook, MySpace, blogs, the social media landscape is constantly changing and focusing your time for the programs that create success is more critical than ever. This session is a perfect beginning program that will teach you how to get started in social media and unleash its power for your business. Learn the critical information you need including the importance of Social Media and how it is different than traditional media, what social media is, why it’s so critical to your business and how to effectively leverage social networks, blogs and new media to generate sales.
- ROOM N116
The American Whiskey Revolution: “Revolutionize” Your Beverage Sales with American Brown Goods
Meghan Leary, Co-Owner, Involve Marketing Inc. & Author of Whiskey for Women
Learn how American Whiskies have fought their way back from their moonshine image to becoming world class and the center of the cocktail craze at the same time. Experience the revolutionary impact of women consumers and how they’ve become a whole category of whiskey consumers you simply can’t afford to ignore. The current fiscal crisis also forces us to look at brands that offer “bang for the buck.” American Whiskies are a strong competitive force within the category and have shown to deliver exceptional quality and remarkable profit. The success of the American Whiskey Revolution…and your beverage sales bottom line… is depending on it!
- ROOM N117
How to Utilize Furniture to Attract Patrons & Maximize Revenue
Boris Zhuravel, Director of Business Development, Modern Line Furniture
Though many think of furniture as component of nightclub and bar design that allows you to create a certain “look” while providing comfort for your patrons, in reality, your choice of furniture may create additional revenue streams that will maximize efficiency and utilization of your space. Attend this session and look at different furnishing options that are available to nightclub and bar owners and the benefits and drawbacks of each option. The primary focus is how to furnish an establishment on a budget and save money on upkeep and maintenance cost while creating or increasing alternative revenue streams such as food offerings (lunch and dinner) and corporate/private parties. In addition, we will discuss how to separate your establishment from the competition by creating VIP areas that make your guests truly feel like VIPs. This is an interactive session that will allow nightclub and bar owners to ask questions, offer solutions and share their experiences.
- ROOM N120
Shake Up Your Senses!
Per Hermansson, Director, Sensory Analysis, Absolut Spirit Company, and Chris Patino, Absolut Mixologist
What are your cocktails telling you? Learn how to use your 5 senses to help develop an award-winning cocktail program to satisfy your most discerning customers. Join industry expert Per Hermansson, Director of Sensory Analysis for the Absolut Spirit Company, as he walks you through the process of sensory analysis to help you better understand why the quality of the spirits you use in your cocktails matters! Absolut Mixologist Chris Patino will also be on hand to create and serve unique cocktails that help bring to life the most prevalent textures and flavors detected by your taste buds. Sweet, salty, sour, bitter and even umami! - ROOM N107
USBG Master Accreditation Program
The United States Bartenders’ Guild
Separate fee applies, for more information and to register, visit www.usbg.org
Click on the links below to view
our full education line-up…