Super Sessions

______________________________________________________________________________________________________

MONDAY, MARCH 8 • 1:00–2:00 PM

ROOM N119
Effective Beverage Promotions & Marketing Strategies

Moderator: John Lingo, Owner, A New World Production and Co-Founder, The Millennium Advisory Board
Panelists: Andy Scoggins, VP, Culinary and Beverage, Ruby Tuesday; Edgar Carlson, Co-Owner, Hospitality USA ; Patrick Henry, President, Patrick Henry Creative Promotions and Co-Founder, The Millennium Advisory Board; and
Pete Bell, VP of Marketing, Smokey Bones Bar & Fire Grill

The Millennium Advisory Board panelists give you insightful information and examples of how to increase your beverage sales through training, innovative promotions and incentive programs for employee’s. Attend this session and learn what it takes to build a successful beverage program from some of the top executives in the beverage industry.
______________________________________________________________________________________________________

TUESDAY, MARCH 9 • 10:00–11:00 AM

ROOM N119
Training in 2010 & Beyond

Moderator: Richard Verrecchia, Director of Beverage, OSI Restaurant Partners
Panelists: Cindy Busi, Worldwide Beverage Director, Hard Rock International; Mary Melton, Director of Beverage, P.F. Chang’s China Bistro; and Scott Schmidt, Regional Director, Operations, Mitchell’s Fish Market

If you’re thinking about online training, then you are further behind than you think. And if you haven’t thought about it yet, then it’s really time to seek help.

It’s no secret that today’s employees are more technologically advanced than most of their bosses. These very social, very technology savvy employees don’t learn like you and must be engaged very differently. This session provides important solutions to capture their attention and truly get them to understand your business, how to use Intranets, the Internet and portals to reach them, and how to develop content that’s entertaining, full of useful information and in presented in a format that appeals to the current and emerging generation of hospitality employees.
______________________________________________________________________________________________________

WEDNESDAY, MARCH 10 • 10:00–11:00 AM

ROOM N110
Boosting Business with Better Bar Skills

Moderator: Paul Pacult, Founding Member, Beverage Alcohol Resource
Panelists: Dale DeGroff, King Cocktail, Award-winning Author/Consultant and Founding Member, Beverage Alcohol Resource; Heidi Hinkle, Beverage Director, Aria Hotel, Las Vegas; and Tony Abou-Ganim, The Modern Mixologist

This not-to-be-missed panel discussion describes shows owners/managers how to immediately implement simple but effective systems and principles in their beverage service at the bar. Hear as this all-star panel seminar spells out—in practical, turnkey ways—how on-premise owners can boost profit margins in an ever-changing beverage scene.
______________________________________________________________________________________________________

Click on the links below to view
our full education line-up…

Keynotes
Breakout Sessions
Workshops