GAIN NEW CUSTOMERS
More than 50% of executives said up to 20% of their new customers are due to their company’s participation in trade shows.

CONVERT NEW CUSTOMERS FASTER
Roughly 40% of prospective customers are converted to new customers by being face to face
at events.

RETAINING EXISTING CUSTOMERS
28% of current business would be lost without face-to-face meetings.

DELIVERS PROVEN ROI
Trade shows/conferences account for 10% of companies’ travel budgets and demonstrate a return
of $4-5.99 on every dollar invested.

*Oxford Economics study commissioned by U.S. Travel Association and the Destination & Travel Foundation,
the joint foundation of USTA and the Destination Marketing Association International. Study participants were
executives and business travelers.