Monday, March 12, 2012
Building Your Brand Through Word of Mouth Marketing
Ted Wright, CEO, Fizz
10:00 - 10:50 AM
[Room N110]
You’ve heard the hype and you’ve read the stories now learn how brands build huge volume through word of mouth marketing. In this session you will get the inside scoop on the why’s and how’s of word of mouth marketing. You’ll learn the basics, big ideas, and best practices and why a successful word of mouth campaign isn’t just luck — it’s executing a set of techniques that you can use to create phenomenal growth by activating your army of raving fans and happy customers. Key components include the methodology for starting good conversations and earning great recommendations, as well as how to plan and execute a your program – whether you are doing it internally or bringing in an outside agency to help you reach your goals even faster. There will be lots of real world case studies, check lists and slides you can take with you and use to present to the rest of your teams.
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Facebook: Are You Tapping In?
AJ Gerritson, Founding Partner, 451 Marketing
2:10 - 3:00 PM
[Room N101]
Leverage Facebook Interactions to Drive Sales! Facebook is the dominant player in the world of social media. With more than 800 million registered users and one in every eight minutes online spent browsing the site, there is unlimited potential for those in the hospitality industry to reach and engage with current and potential clients in this one-on-one environment. But, it is often difficult to attract those initial brand advocates to “Like” and engage on your page. And, once there, how do you take the next step to convert online fans into regular customers? All of this and much more will be discussed in the must see presentation.
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What Big Brands Know
Gerry O’Brion, Founder, What Big Brands Know
2:10 - 3:00 PM
[Room N110]
Grow your business like the big guys, using the same strategies they use. Big brands do a few things well and do them consistently over time. Gerry O'Brion has worked on several billion dollar brands, and has translated that experience into strategies any business can use. His presentation will help you develop an action plan to make your business stronger now and over the long term. You will reexamine how you are different from your competitors, and why that matters to your customers. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about companies that are doing it right.
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TAG! You’re It
Maria Miranda, Creative Director and Social Media Advocate, Miranda Creative, Inc.
3:10 - 4:00 PM
[Room N101]
You’re seeing them everywhere — two-dimensional codes (sometimes called QR/Quick Response Codes) are appearing on everything from ads to belt buckles...even rings. Recent surveys report that nearly 30% of smart phone owners have a code scanning application on their phones and have used it in the past week. More importantly to the Nightclub and Bar market, user profiles clearly skews younger and higher-income. So, what version (QR, Jagtag, Microsoft) should be use? How are these codes generated? What do consumers want and expect from a scan? How can you creatively integrate codes into an overall marketing plan? How do you effectively and easily measure their use? Join Maria Miranda, a top ranked presenter from our 2011 Convention, for this hands-on presentation and better understand this leading-edge new media tool.
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Email Marketing: Creating an E-Club that Boosts Sales
Boris Bugarski, President/CEO, mUrgent
3:10 - 4:00 PM
[Room N110]
Increasing your customer visits by only one visit a month is equal to a 12% sales increase! Learn how to create a complete system and strategy for building an Email Club that will drive frequency to increase your sales in any economy. In this sales building program, Boris Bugarski will show you all the steps, communication messages and components to develop your own sales building Email Club, including the best kept secrets on building a bigger email list daily and how to use your program to fuel your social media marketing.
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Help with Yelp!
Darnell Holloway, Manager of Local Business Outreach, Yelp!
4:10 - 5:00 PM
[Room N101]
Word-of-mouth is moving online, and user generated content websites like Yelp.com are becoming increasingly powerful as consumer guides. How do you ensure your reputation is strong? No business is perfect -- how will you respond when you receive your first negative review? Everything you need to know from unlocking your free business tools to managing your online reputation.
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Niche Market Promotions
Moderator: Sam Sameni, President, Sameni Entertainment Group
Panelists: Eric Peterson, COO, Harmon Point, Inc./Krave Nightclub, Brian Taylor, Director of Nightlife, Zee Bar Private Social Club and Sin Bosier, President & CEO, Gaslamp Event Management
4:10 - 5:00 PM
[Room N110]
Creating unique experiences for potential niche markets is one of the best ways to increase revenue. Whether you host a ladies night, GLBT monthly parties, VIP specials, biker night, etc. you can expand your income by marketing to a specific clientele. Our panel of industry professionals has the expertise and experience to offer insight on what you can do to attract a niche market, even if it’s only for one night a week or month.
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Tuesday, March 13, 2012
SMS Made Simple
Maria Miranda, Creative Director and Social Media Advocate, Miranda Creative, Inc.
10:00 - 10:50 AM
[Room N110]
8 trillion text messages will be sent worldwide in 2011. While we may expect that the majority of these texts, also called SMS (short message service) are P2P (people to people), in reality a growing number are A2P (application to people). From bank alerts to mobile coupons, in just a few short years, it is anticipated that text messaging to a consumers phone will be the dominate method of communicating to target markets. However, text messaging remains a carefully moderated media, requiring authorized vendors and consumer enrollment. What resources are available to small businesses? How is enrollment encouraged? What do recipients expect from welcoming text messages and how is success measured? Join Maria Miranda, a top ranked presenter from our 2011 Convention, for this hands-on presentation to better understand this emerging form of marketing.
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Modern Marketing 2012 – The Current State of Engagement Marketing
David Sribnik, Sr. Manager, Trends & Technology, MarkeTeam, Inc.
10:00 - 10:50 AM
[Room N101]
Facebook. QR Codes. SMS. Groupon. Google+. HTML5. Yelp. Foursquare. Instagram. Etc. By now you have probably heard of most, if not all, of these new age terminologies and I’d wager to say that there are even more of these funny words floating around your brain with big question marks attached. You’ve been told, or have read, multiple times that you should be utilizing all of these technologies to help promote your business and engage your customers. But let's face it…there are just way too many of them out there for you to even choose from, never mind actually use! Once you’ve spent the time to learn one platform, it’s defunct and a new five have popped up in its place. Join David Sribnik on a fast-paced, example-rich tour of the current state of what he calls “modern marketing”. Learn what all of these things actually are, how they’re used successfully and which technologies and sites are here to stay. You’ll leave with a lot of your looming questions answered, your interest piqued, and a game plan to tackle the world of modern marketing.
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Featured Session: What It Takes To Be Successful In the Hospitality Industry. The Power of Promotions!
Patrick Henry, President & CEO, Patrick Henry Creative Promotions Inc.
1:00 - 1:50 PM
[Room N101]
Join veteran marketing executive Patrick Henry as he provides examples of how promotions can boost your bottom line. You will walk away from this seminar knowing that your passion combined with proper planning, an upbeat staff and detailed execution will result in increased sales. Patrick Henry Creative Promotions (PHCP) has created award winning promotions for 25 years for clients such as BJ’s Restaurants, Buffalo Wild Wings, Hospitality USA, Hilton Hotels Corp., Omni Hotels & Resorts, Applebee’s, Outback Steakhouse, MillerCoors Corporation, Ruby Tuesday’s, Hard Rock International, Quaker Steak & Lube, Friday’s Worldwide and Cheesecake Factory. PHCP also created the new menus for reality TV show “Bar Rescue” hosted by Jon Taffer. Don’t miss this exciting high energy seminar that will give you great ideas that will help you increase your sales instantly.
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Featured Session: Ask the Experts
Moderator: Thom Greco, Owner, Greco Holdings, Inc.
Panelists: Chris Lenahan, Author of “The Little Black Bar Book,” Consultant and Operator of Dirty, Candy Ultra Lounge, Whiskey, Mr. Jolly’s and The Barrel Room Dueling Piano Bar, Barry Gutin, President/CEO, GuestCounts Hospitality and Howard Weiss, Regional Director of Nightlife Operations, Strategy & Development - Eastern Division, Caesars Entertainment
3:00 - 3:50 PM
[Room N101]
One of our most popular featured sessions is back with an all-star line up! Come prepared with your biggest problems, distressing concerns and toughest questions for our panel of experts. You will walk away from this session with insight and strategies to create profitable and innovative opportunities for your business. Your hand will hurt from feverishly taking notes on ideas and systems that work!
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Beverage Merchandising to Increase Revenue
Moderator: Tom Fox, Partner, CM Profit Group
Panelists: Jeff Grindrod, Managing Partner, Brand Action Team, Charlie Mormino, President / Senior Consultant, CPB Consulting, Inc. and Stephanie Richardson, Owner, Bailey's Cafe and Peabody's Sports Bar & Grille
4:00 - 4:50 PM
[Room N110]
A solid and profitable beverage program is key to providing your business with a competitive edge. This energetic discussion will provide effective promotional beverage concepts that increase your sales and improve your merchandising techniques. Lead by Tom Fox, this must see panel of experts is prepared to answer all of your beverage merchandising questions.
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Utilizing Social Media Discounts
Moderator: Kristi Klemm, Merchant Marketing Director, Groupon
Panelisits: Joel Morrow, CEO, Moblie Fusion, Jennifer Wheatley, Co-Owner, Vanguard Lounge and Chris and Angel Balestrere, Owners, Party Tours Las Vegas
4:00 - 4:50 PM
[Room N101]
Advances in social media have led to literally hundreds of ways to reach potential customers and cultivate long-term relationships with new and existing clients. One of the hottest trends to hit the web utilizes collective discounted buying to boost sales, create interest and drive customers. In this session you will learn how successful hospitality companies have crafted different programs to fit their venues marketing strategy and clientele. Key insight on what to do and not to do when determining if this is right for your venue.
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Wednesday, March 14, 2012
The Power of Publicity
Moderator: Jeffrey Yarbrough, CEO, bigInk Public Relations & Marketing
Panelists: Jerry Bokamper, Lifestyles Editor, The Dallas Morning News, Daniel Stedman, Co-Founder / President, The L Magazine and Geoffrey Kleinman, Editor, DrinkSpirits.com
1:00 - 1:50 PM
[Room N116]
Bloggers, Publicist and Journalists are important people to connect with and can help to grow your business. Your customers ultimately believe what they read in their local nightlife magazines and digital media outlets. Now all you need to do is get the coverage to get in front of them. Learn from PR and Marketing specialist, Jeffrey Yarbrough, and a panel of experts as they dive into how public relations can influence customer into visiting your venue and spending more money.
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Claiming Your Online Presence
Joe Gabriel, Association Alliances Manager, Fishbowl
2:00 - 2:50 PM
[Room N101]
In today’s ever changing marketplace, hospitality business operators have another title to add to their resume- Online Marketer. The explosion of social media and online solutions provide a fantastic opportunity for operators to engage their guests and grow loyalty and sales. The list of questions from operators range from “Where do I start?” to “Who and How do I manage this?” and “How can I streamline these efforts?” This informative seminar will take you through the recipe book for success and provide clarity and demonstrate where and how to claim your online presence, how to manage your presence on sites like Facebook, Google and Twitter to maximize your efforts to drive guests into your business, and where and how to track your presence online.
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Cashing in on Generation Y: The Millennials
Dr. Steven Austin Stovall, Professor, Wilmington College
3:00 - 3:50 PM
[Room N115]
The “Millennial generation” or sometimes simply called “Gen Y” are those in their early twenties to about 35. They are a demographic with glaring contradictories, such as they value their independence but need frequent affirmation, they want the latest electronic gadgets but are not necessarily tech-savvy, and they read thousands of words a day online but have read very few books. This session provides some insight and suggestions on how to market to this vastly different generation of individuals.
