In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing success; they make customers aware of you, then what? How can you best convert that awareness to action, sales, and loyalty? In this session, Tim Kirkland will share dozens of useable tools to drive not just awareness of your business, but keys to differentiate yourself, ways to expand your customer base by getting people to visit more frequently, and how to get customers to recruit for you.
CEO - Renegade Hospitality Group
Tim Kirkland is an author, speaker and consultant focusing on sales-building, service-energizing and team-building in the foodservice industry. His best-selling book, “The Renegade Server” is used in 10,000 restaurant, hotels, retail locations and universities worldwide to train and inspire front-line crews to sell more and serve better. He specializes in innovative ways to recruit, engage and retain today’s emerging, “Generation i” workforce. During his 25+ years in the hospitality industry, Tim has lead training and beverage departments for numerous respected restaurant brands, been an award-winning operator and successful entrepreneur. Tim is an editorial contributor to Nightclub & Bar Magazine, Cheers Magazine and CokeSolutions.com. Many industry organizations utilize Tim’s consulting and expertise including the National Restaurant Association, the council of hotel and Restaurant Trainers, the Convenience Retail Association, and the Society for Foodservices Management.