Shake It Up! | NCB Show

Shake It Up! "Spirit of America" Cocktail Challenge

Congratulations to the winners of the 2013 Shake It Up! "Spirit of America" Cocktail Challenge.

The Nightclub & Bar Media Group along with Southern Wine & Spirits of America are pleased to announce winners of the 2013 Shake It Up! competition. Shake it Up! is one of America’s largest mixology competitions that took place at the 28^th Annual Nightclub & Bar Convention and Trade Show in Las Vegas on Wednesday, March 20, 2013. These up-and-coming mixologists battled it out by demonstrating skill, flair and creative concoctions by presenting an original recipe that was judged by a panel of the nation's leading mixologists.

View the 2013 Shake It Up Winners!
View the 2013 Shake It Up! Winning recipes.
View the 2013 Shake It Up! Photo Album.

Sponsored by Southern Wine & Spirits of America

Quick Links:
2013 Shake It Up Product List
2013 Shake It Up Rules & Regulations

2013 Shake It Up! FAQ:
When and where is Shake It Up?
Wednesday, March 20, 2013
Las Vegas Convention Center Exhibit Hall, Main Stage
Competition 12:30 pm - 3:30 pm
(Contestant check-in at 11:00 am; Walk-through at 11:30 am)

What is Shake It Up?
Up-and-coming mixologists will demonstrate skill, flair and creative concoctions by presenting an original recipe to be judged by a panel of the nation's leading mixologists. Event sponsored by Nightclub & Bar Show and Southern Wine & Spirits of America

How Do I Enter? -- DEADLINE TO ENTER HAS PASSED.
For complete details, please download the 2013 Shake It Up Rules & Regulations. To download the 2013 Shake it Up Product List, click here. After entries are received and reviewed, 30 finalists will be chosen to compete in the competition held during the 2013 Nightclub & Bar Show in Las Vegas. Finalists will be offered a complimentary general admission to the show. Finalists will be notified by Wednesday, February 20.

What prizes are awarded for Shake It Up?
1st Place - $15,000
2nd Place - $6,000
3rd Place - $2,500
2nd Place - $1,000
1st Place - $500
*An individual prize will be awarded for The Best Garnish

Who judges Shake it Up?

EMCEE:
Francesco Lafranconi, Executive Director of Spirits & Mixology Education, Southern Wine & Spirits of Nevada

JUDGES:
Bridget Albert, Director of Mixology, Southern Wine & Spirits of Illinois
Tricia Alley, Director of Mixology, Southern Wine & Spirits of Southern California 
Leann Kruger, Director of Mixology, Southern Wine & Spirits of Nevada
David Nepove, Director of Mixology, Southern Wine & Spirits of Northern California 
Debbie Peek, Director of Mixology, Southern Wine & Spirits of Illinois 
Armando Rosario, Director of Mixology, Southern Wine & Spirits of Northern Florida 
Arturo Sighinolfi, Director of Mixology, Southern Wine & Spirits of Southern Florida 
James Starkus, Director of Mixology, Southern Wine & Spirits of Nevada
Michael Trujillo, Director of Mixology, Southern Wine & Spirits of New Mexico

Contestants will be using fine products sponsored by:
Anchor Distilling Company • Beam Inc. • Campari America • Constellation Brands • Diageo Spirits • Domaine de Canton • Fee Brothers • Fever-Tree Mixers • Frederick Wildman & Sons • Global Beverage Enterprises • Heaven Hill Distilleries • Imperial Brands • Palm Bay International • The Patrón Spirits Company • Pernod Ricard • Zing Holdings LLC

Official Provider of Shake It Up 2013 Bars: