Why Exhibit | NightClub & Bar

Why Exhibit

IT PAYS TO EXHIBIT AT THE NIGHTCLUB & BAR SHOW!

• Over 28,000 attendees — a 10% increase in NCB attendance from 2009!

• 50% increase in paid conference attendees!

• Over 100 National Chain Buyers from the VIBE Conference were on the show floor!

• 109,803,531 Audience Impressions – Local TV and Radio coverage of the 2010 show including: CBS, ABC, NBC, KVVU and FOX affiliates. Also national coverage in US Weekly, FOX News Network, The Tasting Room with Tom Leykis, Nikki Sixx’s nationally syndicated radio show and the New York Post.

• Great celebrity appearances including: Dan Aykroyd, Justin Timberlake, Kevin Brauch (The Thirsty Traveler), Madison Hildebrand (Bravo’s Million Dollar Listing), Dominique Crenn (Food Network’s Iron Chef) and many more.

IMMENSE PURCHASING POWER

91% of NCB attendees have influence, recommend or have final say in
purchasing decisions. The show floor is the place to be to meet new buyers
and network with your existing ones.

Final Say- 52%
Recommend- 25%
Influence- 14%
N/A- 9%

TO VIEW OUR 2011 PROSPECTUS:

FOR A FULL REPORT ON OUR 2010 SHOW:

READ WHAT OUR EXHIBITORS HAD TO SAY

“The 2010 Nightclub & Bar Show was an ideal place to showcase 901 Silver Tequila to key accounts and leading cocktail experts. As we launch the brand in 20 additional states over the next few months, I cannot think of a more opportune or efficient networking platform for our team.”
Kevin Ruder, President
901 Silver Tequila

“The quality of the attendees, especially on a national account buyer level, was really impressive. I’ve been coming to the show for six years, and I was very happy with the 2010 NCB Show turnout.”
Jeff Hodson, Western Regional VP Sales
Tito’s Handmade Vodka

“Let me start off with a big thank you! The 2010 show could not have gone better for us. We made more key contacts with real decision makers at this event than any other event that we have ever participated in. This was our first time as an exhibitor and it will definitely not be our last. You guys rock!”
Jonathan Sacks, Owner
PUSH Marketing

“The 2010 Nightclub & Bar Show exceeded all of our expectations in the quality and quantity of attendees. We will be busy for some months following up on the interest shown to our products during the event.”
Philip Brady, Technical Director
Ellickson International

“This was our first year at the show and I was overwhelmed by the success we had. My company rolled out a brand new product at the show and the response from Convention attendees was great. Honestly I thought the show went very smoothly. Overall I was very pleased with the 2010 Nightclub & Bar Show set-up, the show itself, and the business it generated for us. We will definitely be attending again next year!”
Sean Hildebrandt, General Manager
WalkOnSite.com

"We at Mendocino Brewing Company were primarily attracted to the demographic breakdown of attendees the Nightclub & Bar Show. The show was a dramatic divergence from our standard beer fest experience. We felt at home among the many entrepreneurs and the remarkable ideas and products they displayed, and had the chance to see and enjoy the extravagant exhibits of some of the world’s largest companies. We particularly appreciated the opportunity to display our ales and lagers right next to the ‘big boys’ and let the buyers make the decisions.”
Jason Schrider, Brewing Supervisor
Mendocino Brewing Company