The Nightclub & Bar Convention and Trade Show is the must
attend beverage event in 2010! The Event brings together serious industry professionals from the US and 35+ countries around the globe.
THE RIGHT AUDIENCE MIX
Bar and nightclub owners/operators, food and beverage
managers, mixologist/bartenders and bar managers
along with promotions and marketing managers will be
driven to the show by a strong marketing campaign. Our
far reaching marketing mix of direct mail, email, print/
online advertising, social networking and telemarketing
will drive the right audience mix to the show, guarantee

a strong presence and purchasing power. Our beverage
buying audience is composed of 42% Company Officers,
31% Operations Management, 14% Bartenders/
Mixologists and 13% Other.
IMMENSE PURCHASING POWER
According to Nightclub & Bar Magazine the total on and off
premise national alcohol sales of spirits, wine and beer is $190
billion and the total on-premise alcohol sales of spirits, wine and
beer is $97.1 billion.
EYE-OPENING SALES

97% of NCB attendees have influence, recommend or have
final say in purchasing decisions. The show floor is the place
to be to meet new buyers and network with your existing
ones.
Final Say- 55%
Recommend- 27%
Influence- 15%
N/A- 3%
STRONG NATIONAL AND INTERNATIONAL INDUSTRY PRESENCE
90% of attendees come from all 50 states and 10%
are international representing 35+ countries from
Mexico, Caribbean, South & Central Americas,
Canada, Europe and Asia.
NEW FOR 2010:
International Buyer Program- Delivers qualified buyers,
representatives and distributors, and offers worldwide
promotion of your products and services.
VIBE
VIBE (Very Important Beverage Executive), a top-tier
event for the on-premise national chain buying executive
will be held in conjunction with International Hospitality
Week. Hundreds of these national chain executives will
visit the Nightclub & Bar, International Restaurant,
and HotelWorld Food & Beverage show floors as part
of VIBE event.
For more information on booth costs, please contact the event representative 1.800.247.3881
SHERRY COX:
X8658, EMAIL: scox@oxpub.com (Companies A-F)
FRIEDA MCDONALD:
X8655, EMAIL: fmcdonald@oxpub.com (Companies I-R)
JASON BYRD:
X8651, EMAIL: jbyrd@oxpub.com (Companies G, H, S-Z)