Workshop Schedule: 1:00 pm - 5:00 pm
Reception: 5:00 pm - 6:00 pm
Nightclub & Bar University Rescue Tour Program
I. Reaction Management and Bar Sciences Objectives
Jon Taffer, internationally recognized, award-winning restaurant operator, owner and concept developer and star of Spike’s reality TV show “Bar Rescue” will lead off the seminar with his proven principles, tools and tactics that will ignite your business. By examining case studies of failing bars and excerpts from “Bar Rescue” Taffer will set the stage for taking a step back and looking at your bar, restaurant or nightclub with a critical eye to diagnose problems and potential issues. Utilizing what Taffer terms “bar sciences” you will be provided actionable ideas with set objectives and proven solutions that will change the way you manage, operate and promote your business.
During this jam packed session you will be introduced to concepts that will change the way you run your business. You will learn how reaction management principles, cash vs. percentages, four walls of marketing, the three objectives of marketing and human resources / staffing (TDI eight adjective system) can make your business thrive by applying them to your bar, food and marketing programs.
II. Developing a Beverage Money Machine
A good cocktail menu is key to any successful restaurant, bar, or nightclub. It can express personality, promote profitability, focus your overall bar operation and keep your brand fresh in your customer’s minds. But how do you make this happen? World renowned mixologists from the hit show “Bar Rescue” will explain in detail how your bar can be a money making machine by eliminating the slightest glitches that pour dollars down the drain. From mixing cocktails to training staff to identifying cash vs. percentages this session is a crash course in elevating bar sciences and applying reaction management principles to maximize profits.
An in-depth look at cocktail merchandising objectives, brand merchandising objectives, drink menu engineering, effective bar staff training techniques, sales and four wall marketing approach will set up your back bar for success.
III. Developing a Great Bar Food Program
Your menu is your primary means of representation for your bar food program. It needs to create an impression that gets diners excited to order the “best burger in town” and come back for more. It’s time to pick apart what works and what doesn’t and why. Top notch chefs that have appeared on “Bar Rescue” will give you the secrets on how to enhance or change your current menu while staying ahead of the curve making your food program stand out from the competition.
In order to make the best impression and maximize sales a comprehensive look at food program objectives, price point, signature item opportunities, plating and presentation objectives, sales and four wall marketing, developing standout recipes, menu engineering, design and balancing, and new menu roll-outs are laid out on the table during this session.
IV. Reaction Marketing Tools
You’re ready to go. You have organized and redeveloped your beverage and food programs utilizing reaction management techniques and bar sciences but how do you get the word out and generate positive buzz? You need attention getting, personality driven, exciting marketing programs that bring your operation to the top of your market’s mind. Industry experts will provide strategic tactics to developing a great marketing plan that will not only put butts in the seats but keep them coming back for more. You don’t want to be a one hit wonder.
Knowledge on the three major marketing strategies, four wall marketing, frequency marketing and new customer programs, are a must have in the restaurant, bar and nightclub industry. You will be two steps ahead of your competitors after this session.
V. Twenty Great Promotions to Get You Started
By uncovering the best of the best in moneymaking promotions this session will pull out all the stops on fresh ideas that have become priceless commodities. You will walk away with insight and strategies from industry experts to create profitable and innovative promotions that are all your own. Your hand will hurt from feverishly taking notes on ideas that work!