Discover strategies and innovations driving financial success in the dynamic world of food and beverage.

See it. Taste it. Experience it.

Bar & Restaurant Expo is specifically tailored to address the unique challenges facing the hospitality industry by offering practical solutions and innovative ideas to unlock untapped revenue streams.

From single-unit bar and restaurant operators, to national chains, hospitality groups, bartenders, and newbies just entering the business, join 13,000+ movers and shakers for an exciting and insightful event where experts and successful entrepreneurs come together to share their knowledge and strategies for maximizing profitability in the food and beverage sector.

Attend exclusive conference sessions, hear cutting-edge solutions, take back "how to" knowledge, sample f&b trends from 500+ suppliers, and enhance your bottom line!

Expo Hall: Indulge your taste buds with complimentary F&B samples and explore profit-boosting solutions.

Expo Hall experiences, including the World Tea exhibit hall, are included with all passes except for The Bistro, which is exclusive to the VIP Pass.

New! Cocktail Clubhouse

New! Cocktail Clubhouse

Complimentary beverage samples! Redefine the art of mixology, set new standards for craftsmanship, and unlock your profit potential behind the bar.

New! Italian Aperitivo Showcase

New! Italian Aperitivo Showcase

Presenting the very best of Italian Aperitivo

New! Pizza Zone and Fry Bar

New! Pizza Zone and Fry Bar

Not just about indulgence – it's a strategic investment in the success of your bar and restaurant.

New! Shake It Up Competition

New! Shake It Up Competition

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

The Bistro

The Bistro

VIP Pass attendees are invited to drop by The Bistro for a full restaurant setting—complete with food, drinks, and the latest technology.

Japanese Food & Beverage Showcase

Japanese Food & Beverage Showcase

Expanded with 60 unique suppliers!

Restaurant Zone

Restaurant Zone

Featuring the Kitchen Equipment Showcase, powered by Middleby, F&B Innovation Center, and The Bistro

Live Cooking Demos

Live Cooking Demos

The F&B Innovation Center sets the stage for excitement with LIVE cooking demos, food samples, and inspiration for your menu.

Zero Proof Experience

Zero Proof Experience

Complimentary beverage samples! Experience the fastest growing non-alc trends today.

NxT (Next)

NxT (Next)

Complimentary beverage samples! Magnifying the future of the industry with original tastings and solutions in a non-traditional environment.

Attend innovative conference tracks to drive exponential profit growth.

Conference sessions are included with a VIP Pass or Education + Expo Pass.
Operations
Operations
Equip yourself with practical strategies and insights to enhance operational efficiency and boost profitability.
Guest Experience
Guest Experience
Discover the secrets behind creating unforgettable moments that keep patrons coming back for more through exceptional guest experiences that drive customer loyalty and elevate your establishment's reputation.
People & Staffing
People & Staffing
Be empowered to build and manage a high-performance team. Join us to unlock the secrets of successful staffing and the full potential of your bar or restaurant.
Food
Food
Learn how to enhance your food offerings while maximizing profitability.
Beverage
Beverage
Elevate your beverage offerings and maximize profitability and explore the world of beverages to enhance guest experiences and drive revenue.
Marketing & Promotions
Marketing & Promotions
Discover powerful marketing strategies, revenue-boosting promotions, and innovative tactics to effectively promote your venue, attract new customers, and engage with existing patrons.

Events are great for business.

Let’s make them good for the world.

Quest Zero is the Questex initiative to bring you community connection, discovery and learning without the green house gasses. We’re committed to reach net zero by 2050 – if not before!

Learn more about the Quest Zero initiative and specific actions already being taken to reduce emissions at events like this one.

Quest Zero Initiative

Let’s reach net zero together!

Download tips on you can have a more sustainable event experience.